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Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.”

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

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Learn Social Selling Strategies for Associations at Forum Forward

wiredPRworks

attendees will learn to leverage social selling and multichannel marketing for associations. For more information on Forum Forward 2016 and to register, go to forumforward.org. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. Can't make it in person?

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. 6a) June 6, 2016: DOJ Rules on PR Newswire. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million.