PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. How to improve on corporate-speak.

Employee 197

Employee Leadership System Corporate 197

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). Instead, I start the video camera. After each attempt, I play the video back. Table of Contents.

Training 52

Training How To Video Corporate 52

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 Mr. Schaefer, I find, tends to tackle marketing from a pragmatic and corporate consulting perspective, while Mr. Webster looks at issues from a macro-trend perspective.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48