Stephen Waddington

NOVEMBER 29, 2019

Yesterday, the image plastered across newspapers and news websites was Boris enjoying a pint of Rattler Cornish Cyder. Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. He sipped it claiming that he’s avoiding alcohol during the election campaign.

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Brand Branding Ethics Local 97

Cision

MARCH 24, 2017

When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. Today, I think that’s true across all media. OK… maybe I’d live where I could walk to the beach! My favorite book is….

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Enterprise Agency Radio Fashion 227

Mark My Words

MAY 9, 2016

Since 2005 the circulations have dropped by up to 50% for the Guardian, 40% for the Sun and 30% for the Mail. As Roy Greenslade points out in his frank skewering of the ND it is rather gutsy to pin all your hopes on getting “an audience composed of people who dislike newspapers to buy a newspaper.”. But the ND had a point.

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5W PR

JULY 11, 2018

Community Involvement. In 2005, Snapple tried to make the world’s largest Popsicle. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. The intention can be to raise financial contributions or just increase awareness of a specific issue.

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Measurement Education Social Media Film 149

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. This Morning with Gordon Deal. (~30

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Waxing UnLyrical

JULY 18, 2011

I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. Broadband access, and how people use digital in their real lives, is reflected in how marketers use digital in their communications. So I moved here from San Francisco. As an Anglophile, it was always a goal to work in the UK.

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