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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon. Kaplan Publishing.

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A Good Pitch to Business 2.0’s Blog

Bad Pitch Blog

One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s PITCH From: Dugan, Kevin Sent: Wednesday, October 26, 2005 9:58 PM To: Schonfeld, Erick - Business 2.0 The store is custom-tailored to small business and home office types and better aligns itself with its advertising.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

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