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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A video of the comic’s performance went viral, the media piled on. Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. Why silence is not always golden. Her revelations were nothing new.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Your phone has a video camera and plenty of ready-made online course platforms. Cover photo by Jerry Silfwer ( Prints / Instagram ). But we can fix everything — by educating ourselves online. Let me explain: Table of Contents.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Your phone has a video camera, and there are plenty of ready-made online course platforms. Cover photo by Jerry Silfwer ( Prints / Instagram ). But we’ve already messed up. Invest in yourself. Mark my words: it must begin now.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I

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Exposing PR’s weaknesses

PR Conversations

We see this almost everywhere that PR is discussed online (and often in print too). Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Bloggers and commentators with opinions – often asserted with no underpinning to justify the position taken.