Remove 2004 Remove Agency Remove Print Remove Video
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Having truckloads of agencies adds complexity and kills ROI. Your phone has a video camera and plenty of ready-made online course platforms. Cover photo by Jerry Silfwer ( Prints / Instagram ). What should an organisation do?

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Having truckloads of agencies adds complexity and kills ROI. Your phone has a video camera, and there are plenty of ready-made online course platforms. Cover photo by Jerry Silfwer ( Prints / Instagram ). The outcome?

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I