Doctor Spin

MAY 30, 2023

Ahead of others in his time, he actually understood the importance of media coverage (he started New York’s first illustrated newspaper in 1853) and believed ‘there is no such thing as bad publicity,’ a popular phrase many times attributed to Barnum himself.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Berkowitz (Ed.),

Publicity 52

Publicity eBook Ethics Resources 52

Maxim Behar

JULY 26, 2023

I was a journalist for many years, eventually ending up at “ Standard” newspaper as deputy editor and one of the founders. And so, a group of colleagues left the Standard newspaper and I decided to find my own little company in a tiny apartment, with nothing, no money from the beginning just. Host: This also applies to politicians.

Training 52

Training Newspapers Meeting Hotels 52

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something. Maxim: 2 cents worth of Work Affairs, which was a big newspaper.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

AUGUST 17, 2014

First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).

Education 87

Education Training Policies Crisis Management 87

PRSay

JANUARY 4, 2021

That pride was on display in 2004 when PRSA held its International Conference in New York with Rubenstein serving as the honorary chair. In an interview with PRSA publications in 2004, Rubenstein said that a career in law wasn’t for him — ditto for the newspaper business. A PR career starts in Brooklyn .

Newspapers 94

Newspapers Ethics Conference Agency 94