Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. It was not a hard internal sale. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. You know royalty, you know the leaders of the international political scene. In the past 30 years, I have met many editors-in-chief of publications and newspapers, but I haven’t called any of them asking to do me a favor and publish something.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PRSay

JANUARY 4, 2021

That pride was on display in 2004 when PRSA held its International Conference in New York with Rubenstein serving as the honorary chair. In an interview with PRSA publications in 2004, Rubenstein said that a career in law wasn’t for him — ditto for the newspaper business. A PR career starts in Brooklyn .

Newspapers 95

Newspapers Ethics Conference Agency 95