Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. and Volpato, C.

Publicity 52

Publicity eBook Ethics Resources 52

Maxim Behar

JULY 26, 2023

Host: Hello, I am talking with the manager, journalist, diplomat, PR, and media expert Maxim Behar. I was a journalist for many years, eventually ending up at “ Standard” newspaper as deputy editor and one of the founders. Then I wrote Bulgaria's first Standard for Business Ethics. Maxim: Hi, it's my pleasure.

Training 52

Training Newspapers Meeting Hotels 52

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent. Media drives the communication between people around the world. What is this network?

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

AUGUST 17, 2014

First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ).

Education 87

Education Training Policies Crisis Management 87

PRSay

JANUARY 4, 2021

Two high-profile events in 2008 illustrated Rubenstein’s influence and media savvy. When the New York Philharmonic made its historic visit to North Korea , Rubenstein arranged all media-related aspects of the trip — including the creation of a cable infrastructure across Pyongyang to broadcast the tour.

Newspapers 95

Newspapers Ethics Conference Agency 95