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Public Relations Objectives

Doctor Spin

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Public relations: State of the field. Source: Public Relations Review 3 Turk, J.

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Helsinki, Finland – Growth Path Ahead

Landis PR

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Flow is a city festival in August that has been organized in Helsinki annually since 2004. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country.

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage.

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Addressing the talent challenge in PR – finding stability in volatile times

PR Conversations

Within the industry’s tripartite structure, I found that it was common for careers in public relations to weave together experience gained in each form of employment. For anyone responsible for structuring their agency or team, these pressures lead to difficult questions about resources.

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