Doctor Spin
DECEMBER 16, 2023
The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Halo Effect occurs when our overall impression of a person influences our judgments of their specific traits. Source: Commercial Research 2 Hao, L.
PRSay
AUGUST 25, 2020
Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. All of us understand that this is a broader issue.”.
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Konnect Agency
APRIL 16, 2020
As recently as this week, I was speaking with someone who was telling me all the wonderful things their company was able to achieve through events and sampling in 2004 and the easy media recognition they were able to garner with little to no expenditure. What immediately went through my mind is, yeah 2004. That’s 16 years ago.
Doctor Spin
FEBRUARY 22, 2024
In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Source: Journal of Communication 1 Botan, C., & Taylor, M.
Mindful Marketing
AUGUST 15, 2021
Through its 2004 “Real Beauty” campaign the personal care brand pioneered promotion based on the reality that beautiful people come in all shapes and sizes. For instance, they emphasized: The right type of weight-loss advertising, that’s affirming and realistic, can be effective and beneficial. ” 3.
Doctor Spin
MAY 30, 2023
Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Phineas Taylor (P.T.) and Volpato, C.
5W PR
OCTOBER 22, 2018
Duration: 2004-present. Co-opting the red dress icon of The Heart Truth, Go Red For Women launched in 2004 to target women for education on stroke and heart disease. As a result, some 293 lives have been saved every day since 2004. Duration: 2004-present. Go Red For Women. Client: American Heart Association.
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