Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. Most faux pas are self-inflicted and could have been avoided with some forethought. Pre-Pandemic. PR books are filled with other failures.

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PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles. 4 — the first day of ICON 2021.

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PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

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Reputation Specialist Michael Toebe

JUNE 12, 2021

Where he now stands reputation-wise and legally as to his contract are as much a matter of perception as facts. Is Neymar possibly telling the truth that he is being victimized or is he in denial and headed deeper down a problematic road in regards to his reputation? It will not revisit (a relationship),” he says.

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