Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. They fail to test market their plan with a focus group or among others whose judgment they value. Pre-Pandemic. Collect $50.

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PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. That is traditionally the advertising and marketing function. A facts-first approach to crisis management. Communications then, and still today, is a separate organization from marketing.

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PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

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Reputation Specialist Michael Toebe

JUNE 12, 2021

Where he now stands reputation-wise and legally as to his contract are as much a matter of perception as facts. Is Neymar possibly telling the truth that he is being victimized or is he in denial and headed deeper down a problematic road in regards to his reputation? All is not lost however as to his marketability, Waltz says. “If

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