2003 Crisis Reputation Viral 
Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?
PRSay
OCTOBER 5, 2021
When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles. 4 — the first day of ICON 2021.
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