Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 118

Storytelling Examples B2B Chemicals 118

PRSay

JULY 6, 2022

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. Our list grew, but included: We’re journalists and storytellers. July is Global Affairs Month at PRSA.

Communications 94

Communications Internal International Travel 94

Communications Conversations

MARCH 14, 2017

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). A while back you took your first big corporate job with 3M–big change! Something else that I believe will remain of utmost importance for us as communicators is the art of storytelling. Stories influence emotion.

Ethics 68

Ethics Leadership Examples Fashion 68