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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. This could be a great way for storytellers to communicate their messages to the right audiences in real time.

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Exploring Best Practices in Global Communications

PRSay

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. Our list grew, but included: We’re journalists and storytellers. July is Global Affairs Month at PRSA. We’re diplomats.

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A Perspective on Pride with Teddy Basham-Witherington

The Hoffman Agency

It’s the gay community that’s visible. It wasn’t long after that when women came out of the shadows, and you have the lesbian and gay community. Serving as the festival producer of the London Pride festival at the time, I was never off duty in the queer community,” Teddy explained. This struck me as a surprise.

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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). Professionally the organization has helped me grow skill sets and build a reputation in this community. Something else that I believe will remain of utmost importance for us as communicators is the art of storytelling.

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