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Firefly braves the cold at Byte Night 2016

PR in High Definition

No, this wasn’t a vastly over-running planning session or pitch preparation. Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. Funnily enough, the Firefly team first supported Byte Night fourteen years ago in 2002 during its fifth year.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Whether it’s to tweak your pitch.

Sports 68
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8 Great Linked Tactics for Communicators

PRSay

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Email Marketing and….Everything

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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Generally speaking, brands have taken a much more diverse approach as to how and when they announce their Rio 2016 programs as compared to recent Games. Currently representing some of the most decorated U.S.

Sports 60