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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

It was a sad story that pretty much went viral. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. In September 2001, I was working on a credit card launch for a Canadian bank. So there was a happy ending … at least for the workers. Respect their deadlines.

Banking 100
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My Segway Ride

Flatiron Communications

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. This very well could have marked the epochal start of the tech media echo chamber.).

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Implement viral marketing tactics. The Key Steps.