article thumbnail

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

article thumbnail

Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

What are your memories of March 12, 2001, your launch day? Do the trends in Bulgaria differ from those across the world? How has it changed from 2001 onwards? That day had at least a year's history behind. How has media environment in Bulgaria changed over these two decades? And now only and solely social media can provide it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CSR Trends for PR and Media Relations Professionals

Cision

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. Governments and stock exchanges are even requiring CSR reporting.

article thumbnail

Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. My life as a freelancer began in 2012. Finish this sentence: If I am not reporting, I am ….

Meeting 66
article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

article thumbnail

The 5Ps of Marketing Artificial Intelligence

PR 20/20

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. And, if you want to stay up-to-date on the latest trends and technologies redefining marketing, please subscribe to the Marketing Artificial Intelligence Institute blog.

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. This has happened to multiple celebrities where a fake death report has been widely reported as news outlets pick up trending hashtags on Twitter and other social media and report it instantly.

Ethics 52