Remove 2001 Remove Content Marketing Remove Social Media Remove Video
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Let me explain: Table of Contents. After the dot-com bubble in 2000-2001, the Internet slowed down. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

After the dot-com bubble in 2000-2001, the Internet slowed down. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. You and I must save the PR industry.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Miscellaneous social networks.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The insights gained from this research led to the creation of a new framework to help visualize and organize the marketing AI technology landscape— the 5Ps of Marketing AI.