Remove 2001 Remove Consumer Remove Technology Remove Viral
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. 1: Target the media that matter.

Banking 100
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My Segway Ride

Flatiron Communications

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. The planning was soon underway to launch the technology. He chose to do the interview anyway.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52