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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. Welcome to 2021!

Pitching 151
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Behind the Headlines With Howard Stutz

Cision

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

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Entertainment & Sports Section New Member Spotlight

PRSay

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner.

Sports 68
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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters. Most (68%) respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

Survey 377