Business Wire

DECEMBER 15, 2022

The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond. As we tackle these issues, the question of what the future holds for the news and communications industries arises.

Media Relations 491

Media Relations Media Trends Technology 491

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be That’s one of my favorite quotes and I think of it every time prediction season comes around. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

Survey 144

Survey Software B2B Pitching 144

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. Host : Dear friends, welcome to the first part of my column “Reasonably. Responsibly. Dialogically.” Our first guest is the one and only PR guru, Maxim Behar. Mr. Behar, thank you for your time, it’s an honor and a real pleasure!

Comparison 52

Comparison Newspapers Course Policies 52

Sword and the Script

DECEMBER 28, 2022

times out of 10, at least start with transparent, published pricing. Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR.

B2B 114

B2B Marketing Survey Software 114