Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 201

Media Relations Media Pitching Case Study 201

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. As a result, sales are increasing.

How To 93

How To Tourism Fashion Travel 93

5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Customers tend to trust the opinions and experiences of their peers over traditional advertising. Leveraging social media Social media platforms are a fertile ground for UGC.

How To 78

How To Community Customer Service Tools 78

Burrelles Fresh Ideas

MARCH 19, 2024

When looking at how people will get to their destination, road trips lead with 30% already confirmed and 60% likely. With many families now living farther apart than in previous years, travel offers a valuable opportunity for them to unite, forge lasting memories, and create fresh traditions. What are some of the trends we’re seeing?

Travel 90

Travel Trends Tourism Transportation 90

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Remote PR Jobs

SEPTEMBER 25, 2023

We are also operating in a socially charged atmosphere, where one person’s truism is another’s “fake news.” We are also operating in a socially charged atmosphere, where one person’s truism is another’s “fake news.” With transformation comes disruption, and it is happening at a rapid pace.

Communications 100

Communications Publicity Employee Reputation 100

ImPRessions - Crenshaw Communications

MAY 28, 2019

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. “The pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection.” ” – David Meerman Scott. .

Brand 249

Brand Branding Insurance Insurance 249

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. b) More pay-to-play opportunities to participate in national media relations opportunities. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. He has also led “media for media” communications for investigative journalism non-profits. And, it’s an incredible challenge to adapt communications tools to really difficult issues and social change.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. The Sober Curious movement offers benefits like mental clarity, physical health, and deeper connections.

How To 78

How To Resources Storytelling Community 78

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 155

Television Instagram Consumer Newspapers 155

Deirdre Breakenridge

MAY 14, 2018

The pictures of foreign places are now spread all over social media. Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. However, media helps to find solutions to this problem.

Study 164

Study Internal International How To 164

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 84

Social Media Trends Viral Media 84

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest.

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads alone may not inspire the confidence a customer needs to make an important decision. The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. When it comes to differentiating yourself from the pack, these PR can surpass advertising.

Advertising 178

Advertising Advertising B2B Reputation 178

PRSay

AUGUST 20, 2019

This is no surprise; whether it’s Swift’s social media presence, her surprising collaborations or her uncanny ability to create a news cycle, Swift always finds a way to stay relevant and amplify her brand. Have a strong, dynamic social media strategy. Don’t ignore earned media opportunities.

Social Media 156

Social Media Strategy Video Instagram 156

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. What We Talked About on Growing Social New. And, he even added links to their sites. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Would you say earned media is dying, evolving or something else? How has pitching media changed?

Community 184

Community How To Media Ethics 184

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. That’s why it’s crucial to do market research using surveys or social media listening to know your audience. The answer lies in the power of storytelling.

Storytelling 100

Storytelling Brand Branding Consumer 100

Shift Communications

APRIL 26, 2022

The world’s richest person officially purchased the social platform he signaled may be “dying.”. Elon Musk is an extreme example when it comes to social media and PR presence. Executives today are all but demanded to be more than a traditional business leader. All eyes are on Twitter and Elon Musk.

Twitter 88

Twitter Communications Advertising Advertising 88

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Earned Media will Require Attribution. Why is this?

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . When people share content, they become advocates for your ideas and products. Social media professionals agree. People will trust a review or a comment by a stranger more than they will trust an ad from a company.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Compared to humans, neural networks underperform when it comes to recognizing symbols, grasping concepts, and understanding social context. Compared to humans, neural networks underperform when it comes to recognizing symbols, grasping concepts, and understanding social context. Turning customers into fans.

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Inspired by the #MeToo movement, the two-minute spot depicts boorish or sexist behavior by men, then cuts to a celebration of “woke” men and a challenge to do better. What’s more, the brand took advantage of a summer news lull and punched above its weight in the social media arena. Photo by Lukas from Pexels.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Cision

JUNE 22, 2017

Perhaps the single most important thing to consider when planning for the distribution of any PSA is the demographic target most apt to be receptive to the message. Perhaps the single most important thing to consider when planning for the distribution of any PSA is the demographic target most apt to be receptive to the message.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Highlight the inspiration, ingredients, or unique features that make your offering special. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. When we look at the Hispanic public relations industry, the most important component is commitment.

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. For many years, the media predominantly portrayed fathers as distant figures, focused solely on providing for their families. And we’re all better off for it! What are dadfluencers?

Brand 55

Brand Branding Instagram Community 55

The Hoyt Organization

JANUARY 17, 2024

Let’s give an example: When Charles R. This plan resulted in easy access to resources provided by the university and a solid earned media effort with 85 pieces of coverage and an estimated 4.72 Today’s higher education marketplace is exceedingly competitive and crowded. But not just any website will do the trick.

Education 52

Education Publicity Radio Newspapers 52

Maxim Behar

APRIL 14, 2024

I started writing back in my high school years when I accidentally came across a typing machine. Where do you draw inspiration from and how do you select the people and topics to include in your books? It seemed quite extravagant to me that something written on social media would then be published in a book, but it worked out.

Writing 59

Writing Social Media Meeting Interviews 59