Prohibition

JULY 7, 2023

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market.

Agency 62

Agency Case Study How To Crisis 62

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. And what they mean by “attribution” is, “This thing I did caused that behavior.” Absolutely.

Analytics 40

Analytics Crisis Data Measurement 40

ImPRessions - Crenshaw Communications

MAY 29, 2018

The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling.

Apparel 160

Apparel Construction Agency Interviews 160

Stephen Waddington

JULY 16, 2022

Good morning. His vision is for public relations to be recognised as a professional management discipline in order that realises its potential and value to society. His vision is for public relations to be recognised as a professional management discipline in order that realises its potential and value to society.

Publicity 78

Publicity Study Public Affairs Government 78

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Flack's Revenge

NOVEMBER 23, 2016

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. The company botched one of the first rules of crisis response: avoid the drip, drip, drip of piecemeal information. Who said “It is good to be king?” Wells Fargo.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. And when they don’t, or worse, when a resulting story could cause harm, there are ways to manage the situation. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Sword and the Script

NOVEMBER 26, 2019

The retargeting builds on the company’s efforts to deliver attribution. Attribution is the ability to understand who read coverage of your organization by a third party and then took the action you are trying to elicit. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

Wadds Inc.

JULY 16, 2022

Good morning. His vision is for public relations to be recognised as a professional management discipline in order that it realises its potential and value to society. His vision is for public relations to be recognised as a professional management discipline in order that it realises its potential and value to society.

Publicity 52

Publicity Study Public Affairs Government 52

Buzzstream

JUNE 15, 2020

A friend and I were talking about what the next few years look like for agencies, and I hate to admit it’s not looking pretty. A friend and I were talking about what the next few years look like for agencies, and I hate to admit it’s not looking pretty. PR Budgets in Question. These are certainly unprecedented times we’re in, right?

Pitching 93

Pitching Survey Ethics Report 93

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

FEBRUARY 5, 2018

They get there for other reasons — great ideas, an appetite for risk, a deep understanding of customers or technical prowess, among other attributes. If you work with your organization’s executives regularly, then you probably already have good relationships with them. Find the 2018 Trust Barometer here.). Build strong relationships.

Communications 141

Communications Employee Leadership Writing 141

Ethical Voices

JANUARY 8, 2024

What’s should PR pros know about the new PRSA guidance that was issued on November 20th? What’s should PR pros know about the new PRSA guidance that was issued on November 20th? What are some of the key takeaways you want PR pros to keep in mind from the Promise and Pitfalls documents?

Ethics 82

Ethics Publicity Guidelines Technology 82

Prohibition

AUGUST 2, 2023

Media outlets are always interested in what celebrities are endorsing, and this can result in valuable press coverage for the brand. Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. When a celebrity endorses a drink brand , it adds a level of prestige and credibility to the product.

Brand 62

Brand Branding Reputation Consumer 62

Mark My Words

JULY 31, 2014

Then also common sense and communications in a crisis. Then also common sense and communications in a crisis. But Secret Cinema got it wrong, underestimating the passions of their audience and what they needed to hear. So was it a case of hope over reality after all? Let’s face it, things do go wrong.

Crisis 120

Crisis Leadership Newspapers Travel 120

Sword and the Script

DECEMBER 12, 2017

A lot of what is hot right now is going to continue to be the hot thing in marketing and PR; what is going to happen, though, is that the current hot trends are going to continue but with more focus. The most interesting part about predictions is they are an intersection of analysis and aspiration. 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Crisis communications turns that on its head by dealing with negative earned media.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Maxim Behar

FEBRUARY 23, 2022

and shared what the ideal job candidate looks like in his eyes, what are his most valuable professional qualities and what are the changes in standards and the way of working after the pandemic. - Are there any awkward and mandatory questions during a job interview and what are the criteria for showing interest in the candidate?

Interviews 52

Interviews Financial Corporate Journalism 52

Sword and the Script

SEPTEMBER 8, 2020

These lay out a pretty good picture of the PR landscape. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Try our services.

Survey 94

Survey Industry Leadership Study 94

The Stalwart Blog

OCTOBER 3, 2019

David: Hey, welcome to another edition of the Public Relations Security videocast, where we talk to experts in all aspects of crisis management and crisis PR. David: Yeah, I was really interested when we talked and got together a couple of weeks ago, about your specialty in crisis governance. Really appreciate it.

Government 74

Government Crisis Video Interviews 74

Reputation Us

AUGUST 1, 2016

I’m a beekeeper so I’m very comfortable around bees, and I’ve proudly managed to (mostly) avoid getting stung from the two hives in our yard. I attribute this to having a plan and a sense of steadiness around the bees that works the majority of the time. She got trapped in my ponytail — crisis averted. Communicating Internally.

Crisis Management 60

Crisis Management Crisis Crisis Communications Internal 60

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So to get started and maybe get a bit of an introduction in, the chief innovation officer can mean many things, what does the CIO role mean for you at MSLGROUP today? MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA.

Advertising 131

Advertising Advertising Data Reputation 131

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. What show am I talking about? Well, you will have to read to see what I think!

Social Media 114

Social Media Media Fashion Agency 114

Cision

OCTOBER 16, 2017

Well, that stuff can be good for the ego of the individual, or the company ego if you will, I think it was very difficult to say, “How does this actually drive revenue for the business?” Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

JULY 11, 2018

It’s essential for reputation monitoring and crisis management. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. Continuous learning and professional qualifications are the only way to benefit from AI and future proof your career. More than 100 students graduated in this year's cohort.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. I aim to publish it on the first Tuesday of every month. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

Stephen Waddington

JUNE 26, 2018

The CIPR #AIinPR panel has made good progress in six short months. It’s essential for reputation monitoring and crisis management. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. We’re beginning to get a handle on how AI is impacting the business of PR. AI goes a stage further.

Ethics 69

Ethics Analysis Technology Data 69

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. First, I think data provides a wide canvas of the happenings in the industry. We are after all forever students of marketing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

JANUARY 5, 2016

It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

JULY 13, 2015

In this post, I want to share the secret sauce: what do great networkers know that you don’t, and how can you leverage these tips to build stronger professional networks? According to Wharton professor Adam Grant, people that give more of themselves than they receive (givers) are the least successful people in the workplace.

Writing 120

Writing Social Media Community Course 120

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Here are some of the top list-building tools for building and managing your prospects. Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Here are some of the top list-building tools for building and managing your prospects. Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI.

Digital PR 62

Digital PR Tools Google Pitching 62

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And I’ll conclude by identifying the new skills and attributes of the modern PR professional.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

AUGUST 11, 2015

After all, we now live in a global world where we need to share good practice, recognise basic standards of competence and demonstrate that like other professions we have a body of knowledge that stakes out our territory. Recruiters have told us that the cost of a bad hiring decision is 2.5

Publicity 40

Publicity Crisis Communications Ethics Technology 40

Waxing UnLyrical

NOVEMBER 9, 2015

Good morning from Atlanta! You’ll look so superhero smart that all your friends will say, “I’ll have what she’s having.” How to Prevent a Social Media Crisis. Why: “This combination of promise, look, attributes and personality creates a unique patina called the ‘me appeal.’

Conference 40

Conference Internal International Leadership 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45