PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 170

Report Local Media Pitching 170

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. Language isn’t just about translation.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. Compelling subject lines.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. Despite the best strategy and planning, PR plans can be foiled if the journalist goes silent and we’re ghosted. Also, don’t be afraid to reach out to an editor.

How To 321

How To Media Report Pitching 321

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PRSay

JUNE 28, 2023

When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with journalists and other members of the media. Getting what you give A reporter’s introduction to your brand’s story often occurs when your press release lands in their inbox.

Brand 136

Brand Branding Infographics How To 136

Onclusive

OCTOBER 4, 2021

With millions of reporters, influencers and bloggers out there, it’s increasingly important to find the right ones who can help tell your stories and have the most impact on your business – as well as your competitors. We continuously refresh journalist contact information so that it is always accurate and current.

Industry 195

Industry Media Reputation Report 195

Remote PR Jobs

SEPTEMBER 25, 2023

There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client. Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. Placement rate Placement rate measures pitch quality.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

APRIL 29, 2022

In fact, part of the “perfect balance” strategy means treating your media spreadsheet with the care, focus, and obsessive attention to detail of a NASA rocket scientist preparing for a space mission. Even if a reporter regularly covers a relevant topic, they might not showcase your information or spokesperson in the way you’d imagine.

Agency 170

Agency Media Software Pitching 170

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. Take advantage of the access the internet has given us and build relationships with journalists. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat.

Pitching 130

Pitching Television Interviews YouTube 130

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Master all five, and your product will likely land in the spotlight.

Pitching 94

Pitching Consumer Trends Viral 94

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Imagine having your name next to a story no one else was able to get!

Journalism 344

Journalism Internal International Pitching 344

Onclusive

FEBRUARY 11, 2021

Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Know When to Tell Your Story and Create a PR Plan. It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. The way to ensure this is to do your research. Always make it relevant . Don’t be a nag.

Pitching 208

Pitching Report Social Media Meeting 208

PR for Anyone

DECEMBER 7, 2021

You need to learn the basics so that when you reach out to a journalist, you are doing it in a professional manner and giving them what they want and need. You need to learn the basics so that when you reach out to a journalist, you are doing it in a professional manner and giving them what they want and need.

Publicity 130

Publicity Video Pitching System 130

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on TV. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. Cable news, in fact, is booming. The Passover question.

Print 245

Print Pitching Television Newspapers 245

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building for SaaS is actively or passively acquiring links to your website. test test What is link building for SaaS?

Examples 133

Examples Software Pitching Tools 133

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times.

B2B 319

B2B Company SMB Automotive 319

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media is a PR tool for reaching additional audiences and building brand awareness. If you answered yes, you’d be wrong! Securing earned media is still the highest priority for most public relations professionals.

Media 97

Media Nonprofit Pitching Analytics 97

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). As a real estate agent, it’s important to be the “famous” agent in your community. This is what you use to attract and pitch the media.

Real Estate 130

Real Estate Publicity Television Local 130

Buzzstream

FEBRUARY 1, 2024

If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals.

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Find newsworthy stories in your business plan.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

MAY 19, 2022

By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward. “By Find out by reading about our research findings below.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward. “By Find out by reading about our research findings below.

Consumer 195

Consumer Brand Branding Media 195

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? More than a media database.

Pitching 111

Pitching Twitter Tools Community 111

PR for Anyone

MAY 22, 2020

Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. Journalists move around a lot as well so it’s important to keep track of them.

Pitching 130

Pitching Media Google Case Study 130

PRSay

JANUARY 23, 2020

But if you can set aside your initial hesitation and do some experimenting, then you will likely see some improved results. Yes, a huge majority of journalists dislike getting cold pitches. One top-tier journalist told me this month: “I get 700 emails a day. If you want to stand out to me, pick up the phone.”.

Media Relations 194

Media Relations Media Pitching Report 194

Onclusive

JULY 6, 2017

And while this framework does the job, it’s not going to get you promoted, inspire customers or contribute to the evolution of your industry. We write content about the real people our brands affect, pitch emotionally evocative stories to the press, and replace messaging with meaningful conversations that touch the human heart.

Brand 364

Brand Branding Pitching Industry 364

Landis PR

JUNE 6, 2022

As a PR pro, a decent portion of your job involves pitching the media. Usually, we reach out to the press when a client makes an announcement or if there is a news story in which a client can be a subject matter expert. Here are some tips to perfect your pitch: Do your research. Keep your pitch concise.

Pitching 105

Pitching Media Relations Journalism Report 105

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. People are tired of screens and want to sign off after work to be with their families or just relax (the Clubhouse trend aside). Schedule it during the work day.

Leadership 332

Leadership Trends B2B Agency 332

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Why Build Your Own Media List? Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. What is your perfect headline?

How To 100

How To Report Pitching LinkedIn 100