ImPRessions - Crenshaw Communications

MARCH 4, 2021

The post Facts vs. Fluff: Are Opinion Pieces Dead? Thought leadership is still crucial in today’s media landscape. While news tells us a story, credible opinion pieces offer more perspective and can help shape the story into something more tangible or compelling. . appeared first on Crenshaw Communications.

Policies 310

Policies Study Leadership Consumer 310

Business Wire

NOVEMBER 8, 2023

For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice.

Communications 304

Communications Writing Publicity Education 304

Agility PR Solutions

JUNE 27, 2023

To understand better, we will provide clear definitions […] The post Content marketing vs. brand journalism: How they compare and how they differ appeared first on Agility PR Solutions.

Journalism 147

Journalism Content Marketing Brand Branding 147

Agility PR Solutions

DECEMBER 1, 2022

The post Email marketing vs. social media marketing: Here’s how they intersect appeared first on Agility PR Solutions. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are popular methods, but is one better than the other? More importantly, how […].

Social Media 154

Social Media Marketing Media Resources 154

Prowly

JULY 8, 2021

The post Hiring a PR Agency vs In-House Public Relations: Pros & Cons appeared first on Prowly Magazine. Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations.

Agency 197

Agency Publicity Industry Trends 197

Prowly

AUGUST 26, 2021

The post PR Automation vs PR Tasks: How Much Time and Effort Can You Save? It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]. appeared first on Prowly Magazine.

Media 211

Media Tools 211

Awario

AUGUST 22, 2022

This is especially relevant when we talk about social listening vs social media monitoring. For example, ‘authentic content’ is a term that is easy to understand (and also an important caveat in millennial marketing). But not every social media concept is as clear.

Social Media 106

Social Media Media Examples Industry 106

Onclusive

JULY 27, 2021

The post What people think vs. What people think about appeared first on Onclusive. Even in a crisis comms situation, when people are thinking too much about your issue, shifting the focus of their attention can be as impactful as shifting their opinions…a favorite tactic of press secretaries around the globe. What’s that over there?

Public Affairs 195

Public Affairs Viral Government Policies 195

Prowly

JULY 7, 2020

The post Traditional vs Digital PR: An Unwanted Romance? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. It demands greater cross-functionality between […]. appeared first on Prowly Magazine.

Digital PR 166

Digital PR SEO Trends Industry 166

Business Wire

MAY 10, 2023

Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations communications – not just press releases.

Blogging 400

Blogging Publicity Communications Education 400

PR Fuel

JULY 11, 2023

Read More The post Reputation Manager vs. PR Services: What Are the Differences? Maintaining a positive online reputation has become crucial for individuals and businesses alike. The demand for professional services that specialize in managing. appeared first on eReleases.

Reputation 89

Reputation 89

PR Fuel

NOVEMBER 28, 2023

Read More The post Media Advisory vs. a Press Release: What’s the Difference? There’s no denying the power of the press, especially when it comes to press releases. A press release is a powerful marketing tool capable of making a big. appeared first on eReleases.

Media 81

Media Tools Industry Marketing 81

Agility PR Solutions

DECEMBER 19, 2021

The post Tech PR’s tug of war: The battle of brand vs. product appeared first on Agility PR Solutions. Whether by circumstance or intention, tech is now our societal, emotional and operational backbone. Unsurprisingly, this year presented tremendous opportunities. But it’s […].

Brand 148

Brand Branding Technology Company 148

Ethical Voices

MARCH 23, 2023

This round: Socrates vs. Nietzsche Plato vs. Locke Aristotle vs. Hume Confucius vs. Kant Who will move on? We are down to Eight Philosophers Standing in the 2023 Philosopher Madness Competition and the matches are getting tighter. Vote now!

Ethics 72

Ethics 72

Muck Rack

AUGUST 18, 2021

Understanding your PR toolkit: Media pitch vs. press release

Pitching 186

Pitching Media 186

Agility PR Solutions

DECEMBER 17, 2023

The new research from digital experience intelligence provider Glassbox affirms that transactional truth by revealing that, with only a […] The post Holiday digital expectations vs. reality: Consumers followed through on what survey results said they would do over Cyber Weekend appeared first on Agility PR Solutions.

Survey 92

Survey Consumer Retail Meeting 92

PRT Submitted Articles

OCTOBER 10, 2022

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success.

Writing 246

Writing Reputation Brand Branding 246

Ishmael's Corner

OCTOBER 22, 2019

The post “Thought Leadership” vs “Thought Followship” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. If the executive’s comment gains traction in social channels or appears in a publication, that helps to raise the visibility of the company,more.

Leadership 141

Leadership Storytelling Industry Communications 141

Agility PR Solutions

OCTOBER 17, 2022

The post Four in ten report major gap between culture their workplace claims to have vs. reality appeared first on Agility PR Solutions.

Report 146

Report Brand Branding Publicity 146

Agility PR Solutions

DECEMBER 5, 2022

SEO vs. paid advertising—it’s a debate that won’t die anytime soon. The post SEO vs. paid advertising—which one is better for you and why? People love to argue over this topic (strangely so) and will continue doing so even as I type these words. Ever wondered which one is better? Here […]. Here […].

SEO 78

SEO Advertising Advertising Marketing 78

Prowly

DECEMBER 9, 2020

The post Media Pitch Vs Press Release—what’s the Difference? The line between the common understanding of a press release and a media pitch has become rather blurred. Here are the key differences. appeared first on Prowly Magazine.

Pitching 104

Pitching Media Examples Publicity 104

Deirdre Breakenridge

MARCH 18, 2019

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.

Advertising 321

Advertising Advertising Social Media Instagram 321

Institute for Public Relations

JUNE 26, 2023

An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs. Abstract Language →

Consumer 52

Consumer Apparel Retail Customer Service 52

5W PR

JANUARY 19, 2023

The post Content for Brand Awareness vs. Conversion appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Consumer Company 88

Brand24

DECEMBER 14, 2020

The post Awario vs Brand24: Which one is better? If you want to learn what makes Awario different from Brand24, you need to check out this article. first appeared on Brand24 Blog.

Blogging 78

Blogging Tools Social Media Media 78

Axia PR

AUGUST 1, 2023

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success.

Brand 118

Brand Branding Publicity 118

Melissa Agnes

NOVEMBER 7, 2016

A viewer recently asked me whether or not there is a difference between managing an online crisis vs. managing an offline crisis. The post What’s the Difference Between Managing an Online Crisis vs. an Offline Crisis? I’d love to hear what you think! appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis 225

Crisis Crisis Management Video Twitter 225

Prowly

JUNE 15, 2022

The post Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022 appeared first on Prowly Magazine.

Case Study 118

Case Study Study Media Report 118

Prowly

MARCH 18, 2020

The post Plain text vs HTML emails – which is better? The one and only real answer to this problem is - it depends. Both types of emails are a good fit for different communication purposes. But what are their crucial pros and cons? appeared first on Prowly Magazine.

Communications 104

Communications Marketing 104

Cision

AUGUST 2, 2017

The post Understanding Paid vs. Earned Influencer Relationships appeared first on Cision. I’m thrilled that influencer marketing is finally coming into the mainstream. I look forward to seeing how brands learn to interact with influencers and finally compensate them for the value they provide.

Energy 238

Energy Writing Instagram Brand 238

Institute for Public Relations

MAY 25, 2023

To … Continue reading Disengagement vs. Burnout: What is the Difference? The study was motivated by the increasing global prevalence of employee disengagement and its detrimental effects on both organizational performance and culture.

Employee 52

Employee Study Communications Blogging 52

Stuart Bruce

APRIL 16, 2020

PR strategy and communication strategy are two terms often bandied about by PR and communications practitioners as buzz words to make them sound like they … © Stuart Bruce - PR strategy vs PR tactics is the secret of communication success was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications (..)

Strategy 138

Strategy Communications Publicity 138

PR Fuel

MAY 12, 2022

In this guide, we lay out the key things you need to know when it comes to media alert vs. press release. Media Alert vs. Press Release: Choose Wisely! When it comes to media alert vs. press release, it can be tough deciphering which one you need – but knowing the difference will see you right.

Media 96

Media Local Tools Report 96

PR Fuel

MAY 5, 2022

News release vs. press release: what is the variation between the two? News Release vs. Press Release: How’re They Different? News release vs. press release: knowing the difference between the two is essential when you do something involving public relations. Attract New Customers to Your Business.

Small Business 91

Small Business Comparison Writing Reputation 91

Agility PR Solutions

MARCH 22, 2021

The post Traditional vs digital media in PR—key strategic differences appeared first on Agility PR Solutions. Both traditional and digital media have a lot of benefits in public relations and have their own ways of reaching audiences. Differences With traditional media and PR, there […].

Media 98

Media Publicity 98

Awario

OCTOBER 7, 2020

McDonald's vs. Burger King is a battle of the legends. We looked at the brand rivalry through the lens of our social listening tool Awario to determine the winner as seen by social media.

Brand 97

Brand Branding Tools Social Media 97

The Resolution Blog

NOVEMBER 8, 2019

The post A PRs guide to Google’s new follow vs no-follow rules appeared first on PR Resolution — by CoverageBook. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. There’s also keywords, site architecture, […].

SEO 120

SEO Engineering Course Blogging 120