Cision

APRIL 14, 2017

The basic rules of transparency, accuracy and timeliness are constants, but digital and amplification have changed everything. Maybe it’s proof of that career adage about finding something you love; in my case it seems to be about surfing the smart waves. Digital has transformed the way we communicate. Digital just is.

Reputation 177

Reputation Measurement Exercises Pitching 177

Communications Conversations

FEBRUARY 20, 2020

On Facebook, they used a short video that played to the heritage of the company: Although, to me, the better post was the one they made a few days later… On Twitter, AWD used a branded gif. On Insta, they went with the same video they used on Twitter. But, they can also be key content creators and sharers of the message!

Social Media 107

Social Media Employee Media Video 107

Cision

JUNE 10, 2015

Feed them great content that tells your brand’s story. NASA’s Yembrick says the space agency invites its biggest fans and influencers to exclusive behind-the-scenes events in the hope that the invited create content. The VIP treatment builds loyalty that rarely is achieved through digital means alone.

Social Media 120

Social Media Data Community Crisis 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

The pace of the coverage and social media amplification is dizzying and even exhausting for close observers, but it’s also instructive. But it’s particularly striking in the case of Donald Trump. Use the data. Here’s what PR people can learn – so far – from the 2016 election campaigns.

Policies 120

Policies Storytelling Data Advertising 120

The Resolution Blog

APRIL 23, 2018

They would use one ‘reach figure’ from one monitoring provider but would then take another ‘reach figure’ from another source. Excel allows you to chop up categories of data into rows and columns which can be cross referenced and dissected later using pivot tables. which journalists are producing national press content for us?’.

Data 120

Data Measurement Examples Tools 120

The Resolution Blog

JUNE 21, 2015

There were mixed reviews of the content and topics at the event. The morning speakers sparked debate on whether PR is a truthful practice and if content creation is something new for the industry. As Sarah Pinch quite rightly highlighted at FutureComms15 producing content as part of a PR campaign isn't new.

Google 120

Google SEO Case Study Exercises 120

Prohibition

NOVEMBER 2, 2018

Our campaign with Goldsmiths to position the brand as the go-to experts for engagement rings, wedding rings and bridal saw use create beautiful video content with targeting influencers, amplified by through organic and paid channels.

Agency 63

Agency Web Case Study Financial 63

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Our audience only cares whether the content is engaging, entertaining, or educational. In this series, we will explore how public relations professionals can become adept at digital advertising. Join us as we explore the power of digital advertising and public relations together!

Advertising 60

Advertising Advertising Publicity Infographics 60

Sword and the Script

JANUARY 12, 2016

Social media requires diligence, persistence and perseverance to grow the channel into something useful for a corporation. The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media. Programmatic promotions for content, campaigns and initiatives.

Survey 60

Survey Corporate Social Media Media 60

Cision

OCTOBER 27, 2016

We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Digital, social and mobile channels have empowered customers. What’s your content strategy? How are you sharing this content across channels? Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. Detailed briefing here. million; and.

Data 87

Data Enterprise Survey Instagram 87

Stephen Waddington

DECEMBER 30, 2019

PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Digital: investment in content and paid social, but cuts in SEO and social listening 8.

Government 103

Government Education Print Ethics 103

OnePitch

SEPTEMBER 8, 2022

Journalists are using their inboxes as a search engine, so the more direct you are, the easier you will be to find when they ultimately go back to look for story ideas or sources. I’ve had clients also put some paid amplification behind a news story so there’s ultimately more eyeballs on the content.

Pitching 98

Pitching Consumer How To Education 98

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. And if you were there, tell us about your top sessions and speakers in the comments! How to Use Content to Maximize the B2B Buying Process.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Sword and the Script

MAY 14, 2019

Mr. O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. I’ve seen (and use) other tools that will calculate this for you on a per-link basis, so the aggregate presented by Onclusive saves some leg work. DA is just one factor in the equation.

Case Study 116

Case Study Software Data Web 116

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

SEPTEMBER 16, 2016

Yes they do great content and some of it sticks but they don’t actually know why they do it other than their competitors are doing it so they better get organised. A useful first step is to identify how you’re competitors, or your client’s competitors are doing and how they are performing week on week. MEASURING.

Social Media 28

Social Media Pinterest Media Analytics 28

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. The cost of B2B marketing content. Prices have inflated the cost of content in B2B is no exception. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Case in point? 34% said ebooks.

B2B 114

B2B Marketing Survey Software 114

Frederik Vincx

DECEMBER 11, 2015

For example, 30 percent of millennial internet users in the United States regularly use Snapchat. Twitter paid amplification? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. And your team can be using outdated processes to solve these new problems.

How To 60

How To Software System Employee 60