5W PR

JUNE 28, 2019

More than just a mere “nice to have” for your website, testimonials are far more important to your brand’s bottom line than you probably realize. According to new research, testimonials have proven to increase conversions, and play a significant role in customer research and buying habits. Lucky for you, we’ve prepared a handy guide.

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Axia PR

MARCH 21, 2022

Testimonials can help sell your company’s services and goods. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.

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Agility PR Solutions

DECEMBER 9, 2018

84 percent of people trust online reviews as much as friends—so for this reason alone, it makes sense to share as many positive reviews and testimonials with your target audience as possible. Of course, there’s a big difference between collecting testimonials and using them to boost your business. According to Inc.,

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Remote PR Jobs

MARCH 27, 2024

Amplify with Client Testimonials Inject authenticity into your PR case study by including testimonials from satisfied clients. Look for testimonials that are specific, enthusiastic, and aligned with the narrative of your case study. Let their voices narrate the success story alongside your own.

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Solo PR Pro

SEPTEMBER 15, 2015

The cliché about the cobbler’s children having no shoes is overused, but it’s too true — we all know having client testimonials is beneficial, but when was the last time you did anything about it? The third-party credibility of testimonials helps build your reputation and foster a sense of trust around your skills and abilities.

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5W PR

JANUARY 24, 2024

This can include text, images, videos, reviews, testimonials, and more. Reviews, testimonials, and success stories shared by users become persuasive elements that influence others to trust and try the brand. Harnessing the power of reviews Reviews and testimonials are a potent form of UGC. What is UGC?

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5W PR

MAY 30, 2023

Incorporating User Reviews and Testimonials User reviews and testimonials are another effective way to convey the results of the products. Brands can incorporate user reviews and testimonials into their website, social media, and hair care ad efforts. Those types can be more engaging and memorable than written reviews.

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ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The humble customer testimonial still works. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

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5W PR

FEBRUARY 19, 2024

In fact, the report reveals most consumers rely on word of mouth marketing and client testimonials when considering making a purchase. Encourage user-generated content, testimonials, and peer-to-peer support. Feature testimonials, video interviews, or user-generated content to showcase real experiences.

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Maxim Behar

SEPTEMBER 27, 2022

Maxim: Perhaps for a monarchy, tradition is half of what it is, i.e., all hereditary and not only hereditary rules and manners must be followed. We saw how Charles III himself came into power, though not yet formally crowned, he was proclaimed king, with all that solemnity, with all the details.

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PRSay

DECEMBER 15, 2023

In the past week, University of Pennsylvania President Liz Magill resigned following criticism of her testimony before Congress, during which she refused to state, unequivocally, that people on campus calling for the genocide of Jews would violate the school’s code of conduct.

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Agility PR Solutions

DECEMBER 2, 2021

Do you know why product reviews, testimonials, and recommendations are so powerful? The answer is quite simple. Because they are third-party endorsements. The product owner does not control the feedback—therefore, preserving the integrity of these statements. The customers say what they feel, like, or hate about the product or service.

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5W PR

APRIL 23, 2023

Reviews and Testimonials Smaller supplement brands can use reviews and testimonials to establish credibility. Reviews and testimonials are powerful tools for smaller supplement brands. Positive feedback from satisfied customers can build trust and encourage potential buyers to try a product.

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ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

It even includes accounts of testimony at his trial that Mr. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” ” In other words, it’s all about image.

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ImPRessions - Crenshaw Communications

APRIL 15, 2021

Ideally, it serves as a third-party testimonial for a company or its product, building credibility and demonstrating key product attributes. Additionally, every great case study includes one or more testimonial quotes from the user. They also work well for sales and marketing. Quantifiable success > anecdotal.

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Landis PR

NOVEMBER 26, 2022

Leverage Customer Testimonials and Case Studies. Testimonials are firsthand reports from clients that allow them to tell their own stories and express to others what an amazing experience they’ve had with your brand. The shareable nature of social media allows you to reach a larger audience (in a more affordable way).

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Solo PR Pro

JULY 27, 2021

Testimonials. Nothing more accurately shows how amazing you are to work with and increases your credibility than real testimonials from past and current clients. Check out our tips for collecting and showcasing high-impact client testimonials ! How to best showcase your work as a solo PR pro. Need help getting started?

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5W PR

APRIL 22, 2024

PR professionals can pitch interesting stories to journalists, focusing on the brand’s innovative solutions, customer testimonials, and positive contributions to the financial landscape. By securing good press in reputed financial publications, Public relations efforts can provide powerful third-party validation.

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Agility PR Solutions

MAY 20, 2021

Their main tool is third-party endorsements like testimonials, networking, and word-of-mouth. These professionals depend on the power of persuasion to sway customers to buy. Yet, the situation is a lot worse for PR practitioners. Although these are great ways to sway customers, they have […].

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Agility PR Solutions

MAY 4, 2020

In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the companies selling them, customer testimonials are the best tool for […]. The post 5 ways to turn customers into brand ambassadors appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Testimonials or reviews are powerful for any product category. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility. Business reputation counts. PR promotes customer success stories.

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5W PR

AUGUST 31, 2023

Testimonials and reviews Include genuine testimonials and reviews from satisfied customers. Involving influencers Collaborate with influencers who align with the brand’s values and aesthetics. Their endorsement can extend the brand’s reach to their loyal followers. Positive feedback builds credibility and encourages trial.

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5W PR

AUGUST 28, 2023

Using real-life testimonials One of the most potent forms of authenticity is real-life testimonials from influencers and their followers. While sponsored collaborations are common and often necessary for influencers to support their content creation, being upfront about partnerships fosters trust with the audience.

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PR for Anyone

MARCH 16, 2022

I just did some work for an orthodontist and they were posting all of these things about all these testimonials like this woman who did braces in her 50s and I told them get the why out of her. You know think, would you rather see a testimonial that said, “Oh, Christina was 50 and got braces.” Why was that important for her?

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5W PR

SEPTEMBER 27, 2023

Testimonials and reviews The genuine testimonials and reviews of the skincare influencers carry weight with their followers. Influencers understand their audience best and can tailor content that resonates. Authenticity thrives when influencers are empowered to express their genuine experiences.

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5W PR

SEPTEMBER 25, 2023

User-generated content, customer testimonials, and interactive campaigns are all ways in which consumers become active participants in the brand’s storytelling. User-generated content, customer testimonials, and interactive campaigns are all ways in which consumers become active participants in the brand’s storytelling.

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ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Content that educates and informs customers can build trust and authority in an industry or a company.

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The Hoyt Organization

NOVEMBER 16, 2023

Share Client Reviews And Testimonials It’s time to let your work speak for itself! If your business has recently received a glowing review or a heartwarming testimonial, don’t hesitate to share it on your social media platforms. After all, word of mouth is one of the most potent forms of marketing.

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5W PR

FEBRUARY 22, 2024

Encourage user-generated content through testimonials, reviews, and social media engagement. Share the brand story, values, and mission authentically. This fosters a sense of community and belonging, making them more invested in the brand’s journey.

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Agility PR Solutions

JANUARY 29, 2020

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors.

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ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A testimonial video about a business devastated by a ransomware attack can be very compelling where it counts – when targeted properly to the IT decision-maker for cybersecurity software. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly.

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ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

The bigger outlets are usually looking for a sexier story, such as a major financing announcement or testimonial from a prominent customer. Pitching trade press can be easier than getting a story in a large media outlet. Further, they often focus on larger companies and brands.

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Remote PR Jobs

JUNE 14, 2023

Make sure to ask questions, review testimonials from previous clients, and look at their portfolio of work to gain more insight into their capabilities. It's cost-effective, flexible, and you have the potential to get more media attention.

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ImPRessions - Crenshaw Communications

APRIL 13, 2018

The first day of testimony was highlighted by awkward moments that showed the Senate Committee’s relative lack of sophistication about digital advertising and privacy issues. Facebook-watchers remember Zuckerberg’s past apologies, and regulators have eagle eyes on that 2011 consent decree.

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Ethical Voices

OCTOBER 26, 2023

Hint: There have been rulings on both sides of the issue) AI and terrorist propaganda – The Hill has testimony from FBI Director Wray on how terrorists are using AI and disinformation AI Deepfakes in war – Not a new topic, but interesting recap from the Guardian on how AI deepfakes are being used in today’s conflicts.

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Cision

DECEMBER 13, 2017

Publish this information on your website, along with honest customer testimonials. Consumers always look for reviews and will take your testimonials seriously if they see a realistic mix of the bad and the good. Share consumer testimonials and interaction with your products. Incorporate both video and images.

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ImPRessions - Crenshaw Communications

JULY 6, 2020

Offer testimony from team members about how the company or person faced and overcame challenges. Be mindful of any unfamiliar technical terms and use regular language. . – Present a human side. If success resulted from a collaboration among employees or partner organizations, expand on that.

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