Remove tag follower-contract
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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How to develop a process for onboarding and managing influencers

Communications Conversations

Share preferred tagging and links. Once the contract is signed, schedule another call to go into details and brief them on the project like a client would brief their agency. If they read and follow the brief closely, there (ideally) should not be any issues with their content. ingredients, features, applications).

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5 Solo PR Pros Share Best Practices for Working With Subcontractors

Solo PR Pro

A simple contract can help solve a lot of issues before they arise. I'd recommend speaking with your accountant to make sure you're aware of AB5 exemptions and following all the rules for working with independent contractors. Leave your response in the comments section below or tag us on social media using #solopr.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Below, I dig deeper and shed light by excerpting from the many excellent articles on the topic. Lead with Values.

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Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

Sword and the Script

His answers follow below. >>> Once again my network came through, and I followed up on one lead that lead to two job offers for the same job from two different government contractors. I took the one that paid more, but that company lost the contract to the one that was going to pay me less (there’s a lesson learned there).

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

When it comes to influencers, building the right relationship means finding someone who will have the best benefit for your brand, who has the thought leadership and dedicated followers that can build trust and amplify your message. We increased our Instagram followers by more than 200 percent as a result of influencers tagging our account.

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The 8 Elements of a PR Plan, Plus What to Do Before and After Writing It

Solo PR Pro

Start by defining the desired outcomes, then follow the remaining steps for a smooth PR planning process. Ideally, they’ll have signed a contract before the meeting; otherwise, without a partial or full upfront payment or a signature on the dotted line, you run the risk of investing time into a project with no guaranteed return.

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