5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. greater than articles that did not drive website actions.

Consumer 195

Consumer Publicity Media Analysis 195

PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic. Short-form video reigns.

Trends 183

Trends B2C Video Measurement 183

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Channels Selecting the best channels to spread the message is key in B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

JULY 18, 2023

Whether it’s increasing brand awareness, driving website traffic, or boosting sales, it’s instrumental to establish specific and achievable goals. Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage.

Examples 293

Examples Consumer Software Analysis 293

Sword and the Script

JANUARY 2, 2024

I had a choice: create a new website, or, since I had built a bit of an audience, I could add a services page and turn the blog into a business. It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. In 2016, I decided to hang out a shingle and start my own business.

Blogging 113

Blogging Software B2B Survey 113

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JANUARY 9, 2024

The new website and Twitter handle ( @helpareporter ) appear to confirm it. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. To be sure, I recognize a link from a vendor’s website could be valuable. This is an age-old debate within HARO.

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 172

B2B Company Marketing SEO 172

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What about B2B marketers? Before you dismiss the idea, remember that many B2B decision-makers are millennials. According to a study of “millennial” buyers by Merit , nearly three-quarter of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The video communicates the corporate culture far better than a statement on a website, so it’s not surprising that it has received 214,000 views. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

OCTOBER 18, 2022

I was reminded of this recently when Scott Brinker posted this little rant to LinkedIn : “I’ve been studying martech for 20+ years. I’ve read literally thousands of vendor websites. If you enjoyed this post, you might also like: The 6 Top B2B Content Formats Buyers Find Most Valuable. It makes them incomprehensible.

Handbook 92

Handbook Financial Writing Corporate 92

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. Case Studies. We all know the phrase, a picture is worth a thousand words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

Cision

OCTOBER 4, 2017

We visit and see hundreds, sometimes thousands, of websites and pieces of content every week. Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Multiple studies including one by Moz found that Google favors longer blog posts in search rankings, with the top 10 searches coming in all above 2000 words. Longer content boosts SEO. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

FEBRUARY 23, 2021

As organic search is typically the largest source of traffic any website earns, PR plays an outsized role. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. He provides several case studies illustrating this including Forbes. Check out our services.].

SEO 129

SEO Engineering Google Study 129

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. What’s a B2B marketer to do? Your website. It’s chaos out there.

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prohibition

JANUARY 29, 2024

Today, having a blog isn’t just a nice-to-have for your page or website. This signals to search engines that your website is active and relevant. Inject personality into your blogs and keep things lively and engaging; use some humour, relatable stories, case studies. You should be entertaining the reader, as well as informing.

Blogging 62

Blogging SEO Engineering Mobile 62

ImPRessions - Crenshaw Communications

MARCH 10, 2020

What about B2B marketers? Before you dismiss the idea, remember that many B2B decision-makers are millennials. According to a study of “millennial” buyers by Merit , nearly three-quarter of 20- to 35-year-olds are involved in product or service purchase decision-making at their companies.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. He found while the website offers citations for published statistics, those “sources are infuriatingly vague.”. What does the study say? There are hundreds (thousands?)

Biotechnology 85

Biotechnology Study Survey Radio 85

Landis PR

NOVEMBER 26, 2022

With your press release, you can create relevant keywords and links to your company’s website to improve your search engine ranking. A Business Wire study reveals that B2B buyers that are most active in using social media to support the buying process have a budget 84% bigger than companies that don’t. Leverage Social Media.

Company 98

Company Communications Case Study Engineering 98

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. A website is your digital front door to building credibility, attracting potential customers, and generating revenue. And a well-optimized, easy-to-navigate website is more important than ever because the buyer’s journey has gone digital. It’s true. Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

Stern + Associates

JULY 21, 2023

A strong digital PR strategy is invaluable to companies for these two main reasons: It results in more organic traffic to your website Digital PR can increase your brand’s SEO value, such as by helping you obtain backlinks from high-quality websites and getting your website in front of the right audience.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 3: What content marketing tactics are they using?

B2C 194

B2C Content Marketing Study Trends 194