ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Conversational content Voice search queries tend to be more conversational and long-tail, reflecting the way people naturally speak. As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

By establishing a spokesperson matrix that includes a go-to expert for each topic, you can “spread the love” and give more execs a chance in the spotlight. A disciplined approach also offers spokespersons peace of mind because they know exactly what kind of topics they will be offered to speak about. Consider double-teaming experts.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. The acronyms alone are daunting. Cutting The Jargon In Ad Tech PR .

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them. Here’s why earned speaking opportunities are an important PR program element. Speaking opportunities are not just for the highest of the higher-ups and it’s a great opportunity to give people a voice.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Most PR teams work hard to make sure our client media interviews go off without a hitch. Pick the right spokesperson.

Interviews 310

Interviews Media Banking Media Training 310

Onclusive

NOVEMBER 29, 2023

We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Reputation 195

Reputation Brand Branding Crisis Management 195

Onclusive

NOVEMBER 29, 2023

We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Reputation 195

Reputation Brand Branding Crisis Management 195

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

A C-suite exec, entrepreneur, or company expert who’s knowledgeable and passionate about a topic or who has a compelling backstory will make the best podcast guest. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. There’s just no doubt about the benefits of the exposure that can be generated by speaking opportunities at major business conferences.

Conference 304

Conference B2B Content Marketing Case Study 304

PRT Submitted Articles

OCTOBER 9, 2022

I spend a lot of time writing and speaking about leadership. Not because I'm an expert, but because I've been in management long enough to continuously learn from my mistakes, not make them again, and teach others how to do better.

Leadership 130

Leadership Writing How To 130

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

M ore speaking engagements for execs at industry events. M ore speaking engagements for execs at industry events. One way to do this is through keynote and panel speaking opportunities at industry events. 2020 saw in-person conferences move online, but our experts are still in demand. How wrong we were! . How about 50%?

Banking 310

Banking Creativity B2B Conference 310

Remote PR Jobs

SEPTEMBER 25, 2023

Learn How To Brand And Speak About Yourself PR and media strategy aren't spectator sports. You've got to know how to brand and speak about yourself on the appropriate media channels before you can effectively do it for someone else. Here is what they said: 1. Anas Ghazi, Kantar 2. First is market: Talk to the right audience.

Agency 100

Agency Energy Sports Reputation 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

While data privacy doesn’t always overlap with cybersecurity, often reporters who take a strong stance or position in a privacy story may ask to speak with a cyber expert about the potential consequences of a breach. In addition, your cybersecurity spokespeople and clients may not actually be experts in all areas.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Patrice Gamble agrees.

Trends 333

Trends Industry Government Data 333

PRSay

FEBRUARY 7, 2024

Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues. Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. The spokesperson should feel free to change any corporate-speak or buzzwords into ordinary language that reflects how normal people speak.

Interviews 280

Interviews Policies Course Training 280

Mark My Words

MARCH 12, 2024

euro.ESEuro ‘People’ magazine has contacted Mark Borkowski, a renowned public relations and communications expert based in London to analyze this case. Mark speaks in the aforementioned publication of the concerns that the English people have about the Princess’s state of health. But the expert goes further.

Publicity 60

Publicity Social Media Brand Branding 60

ImPRessions - Crenshaw Communications

JULY 22, 2020

Public speaking is also a great way to build a personal brand. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences. Speak as you normally would, with just a little bit more; enunciate clearly and project to the back of the room.

How To 232

How To Conference B2B Advertising 232

PR for Anyone

JANUARY 5, 2022

Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. Are you in an industry that can speak to this topic? Are you a college counselor or attorney who can speak to this? Happy New Year! Twice a year all states implement new laws.

Pitching 130

Pitching Strategy Publicity Media 130

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Speak directly to your audiences. As Russia prepared to invade his country, many feared Ukraine’s president, former comedian Volodymyr Zelensky, was in over his head. And like his sitcom character, the real Zelensky was swept into office as an outsider who promised to end corruption. From everyman to wartime leader. As the U.S.

Video 368

Video Government Leadership Viral 368

Mark My Words

MARCH 20, 2024

Mark Borkowski, a London-based public relations and crisis communications expert, told People that the royal family’s long-standing culture of silence is not doing them any favors when it comes to quelling conspiracies about Kate’s absence.

Crisis Communications 60

Crisis Communications Crisis Communications Publicity 60

5W PR

MARCH 15, 2024

Team up with cybersecurity experts, not just as consultants, but as allies in the communication game plan. Social responsibility Actions speak volumes, particularly in the digital age. In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats.

Publicity 146

Publicity Construction Data Crisis Communications 146

Stern + Associates

JANUARY 10, 2024

As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.” We talk about an Austrian village that is successfully experimenting with a jobs guarantee.

Meeting 107

Meeting Journalism Policies Groups 107

ImPRessions - Crenshaw Communications

JUNE 28, 2023

A primary role is translating tech-speak into a language that resonates with diverse audiences, from industry experts to lawmakers and end users. Disruptive tech and the role of PR In a shifting tech landscape, innovation gives way to new and complex products that can be difficult for the average person to grasp.

Technology 170

Technology Strategy Privacy Healthcare 170

Frederik Vincx

JULY 17, 2023

Highlights Creation of the most popular dutch speaking inspiration site for care home activity directors. Publication of crowd-sourced book with sector expert. With that first momentum, we managed to get industry experts on board to further improve the service and add their seal of approval. First version launched within 3 days.

Creativity 78

Creativity System Community Industry 78

PR for Anyone

SEPTEMBER 1, 2022

They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. Watch this week’s PR Tip here. PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

Mark My Words

MARCH 12, 2024

The expert added that the picture had “exposed a public relations problem” within The Firm. The expert added that the picture had “exposed a public relations problem” within The Firm.

Crisis 60

Crisis Tools Agency Publicity 60

PR for Anyone

AUGUST 19, 2020

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. 4) Camera position - You always want to speak to people at eye level. Interviewing virtually is different than in person. your interview).

Interviews 246

Interviews Video Television YouTube 246

Mark My Words

MARCH 14, 2024

Independent The Mother’s Day photo of Kate Middleton has exposed a public relations problem for the monarchy, an expert has said. They are under pressure, massively under pressure, this is a massive own goal.”

Publicity 60

Publicity Crisis Tools 60

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. Tailor the outreach.

Pitching 350

Pitching Interviews B2B Leadership 350

Stern + Associates

JANUARY 11, 2024

Highly sought by organizations around the world for their expert guidance, Edmondson and McAfee’s tips for rapid experimentation help teams transform their challenges into opportunities for growth and become more agile and creative in the process. Nobody’s perfect and everyone makes mistakes.

Leadership 62

Leadership Financial Groups Strategy 62

Onclusive

JULY 7, 2021

Your prospective customers make up their minds about your brand long before they ever speak to a salesperson, send an email inquiry or click “checkout” on that shopping cart. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

MAY 11, 2022

Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. Having a company leader or subject-matter expert speak on a stage is a strong way to drive visibility; there’s really nothing like it, and once started, the speaking gigs generate their own momentum.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Each must be willing to speak with a journalist, as some journalists will want to hear from the customers directly. When news breaks, reporters and analysts often look for experts to comment on the story. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves.

Pitching 333

Pitching Case Study Leadership Data 333

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. As communicators, isn’t the information we gather, including asking subject matter experts, only as good as our questions? •

Publicity 173

Publicity Software Education Technology 173

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. What do the responsibilities of PR really entail, though? later as our roles evolve. “PR Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

DECEMBER 8, 2022

Seasoned media experts often get to come back for end-of-year wrap-ups. Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! Attorneys could speak to the legalities if companies don’t do it.

Media 130

Media Pitching Privacy Video 130