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Crisis Lessons Learned from Southwest Airlines

Axia PR

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. Southwest Airlines (@SouthwestAir) April 13, 2022. I mean, aren’t we all taking ourselves a bit too seriously if we think a tweet thread from Southwest Air can take down our industry? Hey everyone. C’mon folks.

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Take a Lesson From Southwest and Prepare for Crises

Solo PR Pro

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.

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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. And as Southwest works to rebuild its reputation and implement its action plan for the future , “We have been diligent in telling the story.

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How Southwest Communicated News and Empathy in the Aftermath of Flight 1380

PR News

Few communications teams are better trained and more adept than the one Linda Rutherford heads at Southwest Airlines. Communications works closely with social media staff at Southwest to craft an integrated response to incidents ranging from relatively small ones to crises.

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For Southwest and Airbnb, Response Makes the Crisis | David PR 

David PR Group

First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. As Southwest and Airbnb prove, even big brands can make reputational missteps. How you respond to a crisis often impacts your business more than the crisis itself.

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Southwest Behavioral & Health Services Promotes Michael Fett to Chief Financial and Administrative Officer

HMA Public Relations

(PHOENIX – Jan 29, 2019) – Southwest Behavioral & Health Services (SB&H), an innovative leader in behavioral health, announced that CFO Michael Fett has been promoted […]. The post Southwest Behavioral & Health Services Promotes Michael Fett to Chief Financial and Administrative Officer appeared first on HMA Public Relations.