Prowly

JANUARY 31, 2024

Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.

Case Study 104

Case Study Study Agency Tools 104

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage.

Analysis 195

Analysis Media Reputation Trends 195

Prowly

DECEMBER 7, 2023

Do you really need social listening to see the full scope of your public relations activities? Social listening software, like Prowly, helps to examine your brand’s presence everywhere people might […] The post The Complete Social Media Listening Guide for Public Relations appeared first on Prowly Magazine.

Social Media 104

Social Media Publicity Software Media 104

Agility PR Solutions

JANUARY 11, 2024

It now encompasses complex strategies, including social listening. While they primarily impact social media marketing, they can also enhance your overall […] The post 4 ways to unlock SEO potential with social listening strategies appeared first on Agility PR Solutions.

SEO 110

SEO Strategy Trends Social Media 110

Prowly

NOVEMBER 13, 2023

You’re about to head out of the office, but you check your social platforms and you see that all hell has broken […] The post What’s the difference between social listening and social monitoring in PR? appeared first on Prowly Magazine.

Analytics 104

Analytics 104

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? It’s important to listen first and then respond. Listen to what people are talking about. This is why you need to start socially listening. Transcript.

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How To Pitching Film Video 130

Prowly

NOVEMBER 21, 2023

Did you know that all social media networks combined have 4.95 If you run a business, it’s very likely that someone will mention you on social media each and every day. Social listening tools are here to […] The post Top 15+ Social Listening Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

Tools 104

Tools Social Media Media 104

Agility PR Solutions

SEPTEMBER 19, 2023

That’s how PR professionals operate without social listening in the current digital landscape. Social listening emerges as the solution, offering immediate insights into public sentiment, […] The post 5 reasons why social listening is now critical in PR appeared first on Agility PR Solutions.

Reputation 117

Reputation Brand Branding Publicity 117

Awario

AUGUST 22, 2022

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. But not every social media concept is as clear. This is especially relevant when we talk about social listening vs social media monitoring.

Social Media 106

Social Media Media Examples Industry 106

Prowly

DECEMBER 11, 2023

So, how to translate this skill into social media, which is a vibrant […] The post How to Create a Powerful Social Listening Strategy for PR? At work, and especially in PR, it should be as natural as breathing to make you stand out from the crowd, or even prevent accidents.

Examples 118

Examples Strategy How To Social Media 118

Awario

OCTOBER 3, 2022

Can you use social listening metrics for the evaluation of your business performance? Here is how social listening metrics can be matched to vital business KPIs.

How To 121

How To 121

Agility PR Solutions

JUNE 30, 2020

Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […]. The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions.

Analysis 164

Analysis Social Media Healthcare Media 164

Awario

OCTOBER 5, 2021

Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.

Tools 195

Tools Brand Branding 195

HMA Public Relations

AUGUST 9, 2022

If keeping tabs on audiences is important to your business, then social listening is for you. Find out more from Justin Liggin.

Social Media 89

Social Media Media 89

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place.

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Company Reddit Employee Facebook 178

Awario

FEBRUARY 28, 2021

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.

Social Media 158

Social Media Tools Brand Branding 158

Awario

JANUARY 26, 2021

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis.

Company 117

Company Analysis Reputation Content Marketing 117

Awario

SEPTEMBER 27, 2021

What's social listening? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions. How does it work? What are its benefits for businesses?

Tools 183

Tools Social Media Media 183

Agility PR Solutions

JUNE 20, 2022

Social listening can help you answer all of these questions and more. The post How to use social listening to evaluate your marketing campaign appeared first on Agility PR Solutions. Are people engaging with your content? Do they like it? If not, what can you do to change that?

How To 110

How To Marketing Brand Branding 110

Awario

JUNE 10, 2020

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences.

Analysis 173

Analysis Tools Social Media Brand 173

HMA Public Relations

JANUARY 27, 2021

We often hear people emphasize how important it is to listen to understand instead of listening to reply. According to Sprout Social, […].

Agency 94

Agency Industry 94

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. workforce by 2020.

Social Media 177

Social Media Media Interviews Instagram 177

Awario

OCTOBER 21, 2020

When you make use of the right social listening tactics, you’re able to drown out the noise made by the billions of people online and pinpoint the interactions you can make use of.

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Awario

JUNE 29, 2020

We wanted to gather the most frequently asked questions about social listening and answer them. What I ended up with is the list of questions varying from the most obvious to quite specific (but still popular).

Social Media 120

Social Media Media 120

Awario

AUGUST 19, 2020

In this blog post, we'll go through the most popular social listening terms and describe what they mean in the most comprehensive way.

Blogging 155

Blogging 155

Agility PR Solutions

NOVEMBER 17, 2019

You may be monitoring social media channels by tracking key metrics, collecting data and following trends, but what about going beyond the data and putting that information to use? That’s where social listening comes in. The post 3 engaging ways to use social listening appeared first on Agility PR Solutions.

Social Media 124

Social Media Data Trends Media 124

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

Awario

JANUARY 19, 2021

In this article, we'll look at how you can use social listening to improve your marketing, SEO, competitor research, and head hunting.

SEO 135

SEO Marketing 135

Axia PR

MARCH 31, 2021

In 2021, the use of social listening tools is increasing because more brands are turning to social media for customer insights. Because of this, it’s important to use the best social listening tools. What to look for and why it matters.

Tools 77

Tools Social Media Brand Branding 77

Axia PR

JUNE 17, 2020

People want to share their ideas and be heard, and social media is how they fulfill that desire. Having access to various platforms is a valuable opportunity to listen to your audience and gain insight into their values and feedback. Here are some things to keep in mind to improve your social media presence.

Social Media 146

Social Media Media Resources Community 146

Agility PR Solutions

NOVEMBER 15, 2022

The post 3 ways to leverage social listening to manage a PR crisis appeared first on Agility PR Solutions. While you can’t always prevent a crisis, you can always be prepared. A company that prepares its crisis management plan when the waters are calm is much more likely to […].

Crisis 86

Crisis Crisis Management Resources Company 86

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Agility PR Solutions

JANUARY 8, 2023

The post 5 ways to use social listening tools to enhance brand awareness appeared first on Agility PR Solutions. But they both want to know the answers to questions like: Where’s my intended audience hanging out? Who are they hanging out with? What are they […].

Tools 78

Tools Brand Branding Social Media 78

Awario

OCTOBER 27, 2020

Everyone who works with social listening at some point has questions about the process. We at Awario get them from our users as well (and we LOVE them, keep 'em coming!). Should you use Boolean every time you set up a search? Should you use negative keywords? What data points should you check out first?

Data 103

Data 103

Awario

JULY 29, 2020

If you feel worried, I can reassure you: choosing a social listening tool won’t be the daunting task you imagine it to be. To make it as easy as possible, I’ll tell you what to look for in a social listening tool.

Tools 105

Tools Marketing 105

Agility PR Solutions

JUNE 14, 2022

The post How PR professionals can use social listening to improve their communication appeared first on Agility PR Solutions. The importance of establishing a target audience and ways you can build your brand awareness by reaching out to them has, in recent years, become a science in itself.

Communications 86

Communications Brand Branding Marketing 86

Cision

MAY 11, 2016

Prior to social media, when faced with an issue, customers had little recourse beyond the phone, and marketers were somewhat limited in real-time listening. We examined a sample of social data and estimate that 198,000 posts appeared during the outage (May 10-11) that mentioned NA14 (or #NA14) and 1.6 Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120