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4 digital marketing trends that benefit financial services

Agility PR Solutions

When done right, marketing influences customer behavior, resulting in a more efficient way of driving sales. By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers.

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. So, I’ve had to spell the name once or twice. In that regard, the name is fitting.

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Mod Op Acquires Leading Tech PR Agency Crenshaw Communications

ImPRessions - Crenshaw Communications

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

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Reputation Management and Digital PR

The Proactive Report

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The difference between PR and Marketing. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms.

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Onclusive Clips #5 – Get Your News with AP Planner

Onclusive

Our AP Planner service gives you visibility over the complete news agenda over the next 12 months with our rich database of 120,000+ news items and events. Plan your communications and marketing campaigns around the current news and maximize the impact of your stories.

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Social Media Strategies for Financial Services Companies

Ronn Torossian

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing.

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