Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Trends 319

Trends Content Marketing Brand Branding 319

Buzzstream

DECEMBER 28, 2023

Enter a keyword, and Content Explorer displays top posts along with information like Domain Rating (DR), number of backlinks, organic traffic, traffic value, and other helpful metrics for determining if the site is valuable as a link building target. Our tool de-duplicates all pages, collects contact info, and provides metrics.

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Photo by rawpixel.com from Pexels. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. Every agency engagement start with a full immersion session, but that’s only the beginning. Here are some of ours. Tell us everything. Measure what matters.

Agency 223

Agency How To Construction Advertising 223

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. While this is a great way for brands to build relationships with customers, it also means that any interactions between the two can be visible to the customer’s followers. They catch viewers’ attention and drive engagement for brands.

Social Media 97

Social Media Media Instagram Strategy 97

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. While both aim to shape a brand, digital PR pairs with SEO performance—primarily high-authority quality links —as the core metric. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Communications Conversations

MAY 5, 2022

After all, it’s not like there’s a playbook you can follow to complete these things! The lion’s share of the posts I’ve read on the topic point to merely spitting reporting data back at clients. Let’s just be clear and get this out of the way: this is NOT a social media audit. .”

Social Media 68

Social Media Media Analysis Data 68

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Katie Paine's Measurement Blog

JULY 10, 2023

All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see. You’ve got to have a strategy, pick KPIs and metrics, find the best sources of data, and then get all of it approved by everybody who matters. Thanks for the photo up top by Danielle MacInnes on Unsplash.

Measurement 98

Measurement Communications How To Survey 98

Cision

MARCH 30, 2017

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. In the Instagram app, the post appears as a swipeable gallery effectively linking sets of related photos and videos for easy consumption.

Instagram 120

Instagram How To Video Examples 120

PRSay

FEBRUARY 7, 2023

PRSA will present the Anvil Awards on June 8 at the historic Edison Ballroom in the heart of New York City’s Theater District. PRSA makes the answer key available, and it’s a matter of matching your content to what the judges will be grading. Photo credit: albert chau ] 10; final submissions are due on Feb.

Local 80

Local Resources Report Strategy 80

Mindful Marketing

MAY 22, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Christmas Story fans remember Ralphie’s excitement in receiving a long-awaited Little Orphan Annie decoder ring, only to be disappointed by the unexpected product plug: “ Be sure to drink your Ovaltine.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Photo by Lukas from Pexels. For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ReimaginePR

AUGUST 29, 2016

It’s important to explore the best way to cultivate that strategy. Here’s a handy social media marketing checklist. If You’re Just Getting Started: Complete your profile, about and/or bio on all social media platform(s) you choose to use. If You’re Making Improvements: Perfect your bio photo. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Communications Conversations

DECEMBER 7, 2021

However, a good, in-depth social media audit is worth it’s weight in gold. Here’s a few of the reasons companies have come to me for social media audits over the last 12 years (at last count, I’ve done 20+ of these social media audits over the years): #1 – We need to adjust/revamp our social media strategy.

Social Media 104

Social Media Media LinkedIn Facebook 104

Polaris

SEPTEMBER 18, 2015

One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. Twitter and Facebook lagged significantly behind the photo-sharing platform—engagement increased a mere 32% and 27% respectively. Measurement Metrics for Social Influencer Programs on Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Communications Conversations

JULY 6, 2018

By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. First, let’s start with the facts and what we know about IGTV.

Social Media 87

Social Media Instagram Media Video 87

ImPRessions - Crenshaw Communications

MAY 12, 2017

Naturals include the ubiquitous Nike #JustDoIt or Coca-Cola’s #ShareaCoke. That’s why we love #PutACanOnIt from Red Bull. Inspired by a fan photo of a Red Bull can atop a Mini Cooper, the hashtag campaign created branded Mini Coopers while encouraging Red Bull drinkers to come up with their own unique takes on the photo.

Strategy 147

Strategy Trends Guidelines Social Media 147

PRSay

NOVEMBER 21, 2022

Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. Photo credit: sundry Photography ].

Leadership 60

Leadership Conference Retail Storytelling 60

Communications Conversations

APRIL 10, 2018

It’s a question I’ve been asking myself more and more lately. Because, let’s face it, management won’t be the ones running the Stories accounts–the junior team will be. And, I’m sure there’s a major trust issue there for many companies. It’s just not that robust.

Instagram 114

Instagram Brand Branding Facebook 114

Buzzstream

DECEMBER 13, 2023

Feature Highlight: Cision’s comprehensive media database is clearly their standout feature. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. For added exposure, Cision also has its proprietary press release service, PR Newswire. Pricing: Free trial. $29/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Feature Highlight: Cision’s comprehensive media database is clearly their standout feature. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. For added exposure, Cision also has its proprietary press release service, PR Newswire. Pricing: Free trial. $29/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

NOVEMBER 17, 2014

It’s meaningless on the infinite dial , and it’s missing the bigger picture. If you’re being asked about share of voice, think about the metrics you’re presenting and consider adding some new dimensions to your metrics, some new perspectives such as conversations, engagement, and sharing behaviors.

Measurement 140

Measurement Tools Analytics Data 140

Shift Communications

SEPTEMBER 15, 2014

Photo Credit: Benny Mazur. As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Should we hold Grandpa accountable for Grandma’s salty apple pies? Christopher S. The answer is no. Vice President, Marketing Technology.

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Sword and the Script

AUGUST 29, 2020

About half (52%) of those survey identified “engagement as a key metric to prove the value of their work” while “17% consider share of voice as a key metric.” Separately, engagement is a metric that’s easier to obtain, which is why I think it scores higher here. Engagement vs. share-of-voice. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

PRSay

DECEMBER 27, 2023

The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. Photo credit: geber86 ] The post 2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom first appeared on PRsay.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. Photo credit: geber86 ] The post 2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom first appeared on PRsay.

Report 78

Report Ethics Education Survey 78

PRSay

JANUARY 13, 2021

There are many metrics you could measure depending on your goals. It’s important that you pick the metrics that matter most to your organization. Having performed this examination, it’s now time to present an executive summary to report on your findings and make recommendations that inform your plan.

Internal 177

Internal International Data Communications 177

Communications Conversations

OCTOBER 29, 2019

The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Photo credit: Debbie Friez. So, it’s hugely important you keep that little fact in your frontal lobe as you plan your new podcast. But, it’s definitely not necessary.

Corporate 104

Corporate SMB Banking Employee 104

Cision

DECEMBER 29, 2017

That’s why it’s important to create attention-grabbing and high-quality photos to promote your products — you only have a fleeting chance to make yourselves known to them. A high-quality, high-resolution product photo will effectively communicate its features. An amazing photo or video – it entices people to participate.

Instagram 120

Instagram How To Guidelines Facebook 120

Buzzstream

MARCH 21, 2024

For now, let’s talk about aligning goals. Before You Start: Align With Stakeholders Before you start, ensure everyone is on the same page about the project’s goals. For example, let’s consider an industry like construction. Unfortunately, there is no singular golden metric.

Construction 62

Construction How To Media Google 62

Landis PR

OCTOBER 25, 2021

Photo courtesy of Pixabay. Note: This article originally ran on O’Dwyer’s PR News ‘ website. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Begin with goals, find a metric to measure against them and report. By Brianne Miller, LCI.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

APRIL 8, 2017

It’s still brilliant…but there’s an expiration date on it now. If there’s ever been a time to learn how to build your own audience for your company…it’s now. 3) Content metrics and KPIs. Those five categories are: Consumption metrics. Engagement metrics. Lead metrics.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Communications Conversations

DECEMBER 1, 2014

Here’s the thinking. It’s a complete vanity metric. And, some could argue it’s been a vanity metric for a while now. Let’s say you’re a midsized business with a page of 30,000 page likes. For others, it’s a competitive thing. ” But, then I got to thinking.

Facebook 140

Facebook Advertising Advertising Web 140

Communications Conversations

MARCH 1, 2019

And, there’s a lot to talk about there. Let’s start with Jason. How do you best prepare influencers to create content on your brand’s behalf? “It’s important as a brand to ensure that work you do with an influencer accomplishes your objectives but isn’t canned.

How To 99

How To Guidelines Creativity Examples 99

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. If there’s one overarching theme of this post, it is that you must focus on your reader’s experience. ” It’s also important to determine the sources that you’ll use, too.

Google 120

Google Measurement Content Marketing Engineering 120

Buzzstream

APRIL 25, 2024

It will also pull in metrics and contact information and set you up for the subsequent steps in this post. BuzzStream’s filtering features will help you uncover only the best link targets. Ahrefs’ Content Explorer works similarly to Google Search, but it’s a little more focused and provides some helpful metrics and filters.

Brand 62

Brand Branding How To SEO 62