Beyond PR

NOVEMBER 2, 2016

The same can be said for operating your organization’s social media accounts. You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). 1ST BASE: Understanding Social Persona Audits. 3RD BASE: Gathering Data.

Social Media 40

Social Media How To Media Construction 40

Prowly

NOVEMBER 21, 2023

Did you know that all social media networks combined have 4.95 If you run a business, it’s very likely that someone will mention you on social media each and every day. billion users as of November 2023? But staying on top of these mentions is easier said than done.

Tools 104

Tools Social Media Media 104

PeakMetrics Insights

JULY 7, 2019

While social media allows businesses to bring a more relaxed and lighthearted manner to communication, a social media campaign cannot be organized in such a casual style. Due to the fast paced nature of social media, extended periods of inactivity can create a negative impression of your business.

Social Media 40

Social Media How To Media Analytics 40

PeakMetrics Insights

JULY 7, 2019

While social media allows businesses to bring a more relaxed and lighthearted manner to communication, a social media campaign cannot be organized in such a casual style. Due to the fast paced nature of social media, extended periods of inactivity can create a negative impression of your business.

Social Media 40

Social Media How To Media Analytics 40

Agility PR Solutions

JULY 31, 2022

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch.

Social Media 178

Social Media Brand Branding Media 178

Onclusive

JANUARY 31, 2023

In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved.

Analysis 195

Analysis Media Fashion Retail 195

Onclusive

JULY 27, 2023

Through in-depth and strategic planning, you can run your most successful PR campaigns. Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. With automation capabilities, planning tools simplify a wide variety of processes.

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Mark My Words

APRIL 6, 2024

This says a lot about how no strategic thought goes into social media,” he said. “It Now dragging the king into a political debate indicates how foolish and thoughtless this is.” “There’s a generation bewitched by this sort of attitude, a Trumpian way of using social media. It just shows a lack of strategy. “It

Social Media 60

Social Media Media Strategy 60

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. However, today the media is different. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. As they say, “Anything goes!”

Ethics 195

Ethics Interviews Media Print 195

Agility PR Solutions

MAY 30, 2023

If you’re starting a business today or already running one but haven’t embraced social media marketing yet, it’s time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential clients and customers.

Social Media 85

Social Media Media Brand Branding 85

Onclusive

OCTOBER 9, 2023

You must also benchmark against your industry competitors to fully understand how your CEOs and organizations are performing in the media In our latest CEO Index report , we reveal which US CEOs are making the biggest impact and why. US CEOs accounted for 50% of all media mentions relating to regulation From July to September 2023.

Media 195

Media Reputation Data Leadership 195

Axia PR

APRIL 6, 2022

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. Not a single social media marketing plan or idea? Not a single social media marketing plan or idea?

Social Media 126

Social Media Marketing Media Local 126

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

But the conflict typically runs deeper. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. Between the PR and marketing functions of any organization there can be creative tension or even competition. But as it matures and budgets grow, the branding team often takes over.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

JULY 11, 2021

Social media stats run rampant through marketing reports these days. The post Social media science: How brands can use Facebook to figure out if people like them appeared first on Agility PR Solutions. But one important metric has been elusive—what do people really think of you?

Social Media 155

Social Media Facebook Brand Branding 155

Onclusive

OCTOBER 9, 2023

In addition, to fully understand how your CEOs and organizations are performing in the media, you must benchmark against your industry competitors. Bob Iger increases by six rankings to number three Disney’s CEO – Bob Iger – received much media attention due to the long-running Hollywood writers’ strikes.

Media 195

Media Reputation Data Leadership 195

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing?

Social Media 174

Social Media Marketing Media Facebook 174

Buchanan PR

FEBRUARY 14, 2024

It may also help to identify possible scenarios, such as a media ambush , and how they may be addressed. In fact, as soon as rumblings of a potential crisis begin, preliminary messaging should be drafted, including a media holding statement to have ready in case the situation hits the news. Social media chatter moves even faster.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We vow to stay on top of real-time updates to ensure even better media coverage this year. . Taking the time to put thought behind client communications will save time and productivity in the long run. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

APRIL 10, 2023

Twitter is overflowing with posts of angry boycotters pouring out, running over, and even shooting up Bud Light cans in protest. The latest stunt involving a steamroller running over what must be thousands of dollars’ worth of beer, is impressive. But is the boycott affecting sales? But the same principle could well apply here.

Policies 170

Policies Community Video Brand 170

PRSay

APRIL 22, 2021

In 2017, the Securities and Exchange Commission (SEC) charged 27 separate entities and individuals with running stock promotion schemes that involved hiring firms and freelancers to write and publish bullish articles about the publicly traded companies. Invest in social listening. Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. For an announcement, we may choose an “exclusive” approach, an “embargo” or a broad media outreach. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? A PR agency is typically brought on to do more than secure media coverage. For an announcement, we may choose an “exclusive” approach, an “embargo” or a broad media outreach. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

Prohibition

DECEMBER 19, 2023

Advertisers are now able to direct users to WhatsApp/Messenger when running lead generation campaigns , this comes after Meta has noticed people are engaging more through DMs which is great for driving potential connections with customers. Some of these ad free subscriptions are causing users to not be able to run ads whatsoever.

Advertising 62

Advertising Advertising Social Media Tools 62

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

ImPRessions - Crenshaw Communications

JULY 23, 2020

The consumer boycott is a time-honored tactic for those who seek to force political or social change. ” Unanue went on to compare the president to his immigrant grandfather who had founded the company he now runs. .” The goal of any boycott lies in the media coverage and brand reputation harm (or benefit).

Brand 297

Brand Branding Banking Interviews 297

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. X introduces vertical video feed ads Following the trend of vertical videos on social platforms brought to light by TikTok, X is now jumping on the bandwagon with vertical video feed ads.

Advertising 62

Advertising Advertising Social Media B2C 62

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Traditional media skills such as radio broadcasting and television production are still vital. As with civilian PR, social media has assumed a dominant role in military public affairs.

Public Affairs 86

Public Affairs Communications Radio Television 86

Agility PR Solutions

FEBRUARY 18, 2021

Perhaps this aspect is at its most visible in today’s climate, as social media and digital marketing platforms have played a major role in the transparency of […]. The post The PR benefits of running a socially conscious business appeared first on Agility PR Solutions.

Social Media 146

Social Media Marketing Publicity Media 146

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media. Why bother? Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. The attention for this story might not be surprising since it involves media and big tech. Obvious questions include: Will others follow suit?

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

OCTOBER 24, 2023

You haven’t been in business long enough If your business is newer, your website may lack polish and detail, you may not have a ton of social media content and your product or service may have limited availability. But top media outlets may opt for more seasoned companies to feature. why weren’t we included?” show them.

Pitching 127

Pitching Newspapers Report Local 127

Steve Barrett on PR

FEBRUARY 1, 2023

The pharma giant’s run-in with right-wing activist group Project Veritas demonstrates why every brand needs a plan to contend with a manufactured crisis on social media based on deliberate use of misinformation.

Crisis 115

Crisis Groups Social Media Brand 115

Stephen Waddington

JUNE 3, 2021

We’re going to continue running WaddsCon as long as people find it useful. It is an innovative means of internal engagement that often spills out onto social media. Its goal is to provide a platform for original contributors to cover a diverse range of topics related to marketing, media and public relations.

Report 203

Report Energy Print Measurement 203