Sword and the Script

JANUARY 3, 2023

Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Second, any links in the text were added by me and not ChatGPT.

Interviews 99

Interviews Publicity Technology Social Media 99

PeakMetrics Insights

APRIL 27, 2019

After all, journalists are also looking for clicks, so they need an angle their readers would find interesting. Once your organization has a plan, it needs to identify the right journalists to contact. Once your media monitoring tool has collected the results, filter them by their source to identify reliable and relevant resources.

Social Media 40

Social Media Radio Engineering Writing 40

PeakMetrics Insights

APRIL 27, 2019

After all, journalists are also looking for clicks, so they need an angle their readers would find interesting. Once your organization has a plan, it needs to identify the right journalists to contact. Once your media monitoring tool has collected the results, filter them by their source to identify reliable and relevant resources.

Social Media 40

Social Media Radio Engineering Writing 40

Cision

JULY 20, 2015

Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. One of its greatest tools are “triggers.” If you do know about Flyweight, you probably tell everyone you know about their rafts. Because his cases make people angry.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. It could be natural—an earthquake or a flood.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

NOVEMBER 7, 2017

Coming from a country where endless phone calls to journalists and influencers, befriending them on Facebook, and ‘bribing’ them with small gifts are accepted outreach tactics, I was only familiar with these aggressive approaches, which were very different from my personal idea of leveraging soft skills and building real relationships.

Fashion 48

Fashion Pitching Tools Resources 48

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. test test What is link building for SaaS?

Examples 133

Examples Software Pitching Tools 133

Beyond PR

MAY 10, 2018

While this article isn’t specifically about sexual assault and harassment, I do want to use this as a recent example of how important monitoring conversations online is for any business. And yet, brands and journalists still aren’t quite sure how to make media monitoring a part of their DNA. Journalists from the U.S.,

Media 45

Media Trends Journalism Technology 45

PR Conversations

OCTOBER 27, 2023

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post! At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

APRIL 15, 2015

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. We wanted to give cruisers the tools to tell their own stories and share their experiences through text and media. First, the back story.

Community 40

Community Travel Pinterest Mobile 40

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. Link building can be especially beneficial in competitive industries like SaaS.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MARCH 1, 2016

When engaging with journalists via Twitter, do you run the risk of coming off as bothersome or pesky? You can easily come off as pesky to a journalist no matter which channel you use. Well, if you ask journalists, they always say they prefer to hear from in-house reps. Watch the webinar on demand! Definitely not.

Pitching 120

Pitching Twitter Report Analytics 120

Buzzstream

FEBRUARY 9, 2024

Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

ZudePR

MARCH 22, 2018

In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. *By a first-time (self-publishing) author. Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher.

Writing 83

Writing Google Blogging Exercises 83

5W PR

MAY 6, 2019

Already a favored resource in every good journalist’s toolbox, Twitter remains highly underrated in the world of PR. Publicizing news, blog posts, articles, and other content, typically the firm’s own content. ? Pitching to journalists. The post Twitter: The Ultimate Public Relations Tool? Integration.

Twitter 68

Twitter Tools Publicity Pinterest 68

Buzzstream

MAY 9, 2018

Rather, it is a generic reference to an article or some other piece of information meant merely to signal that the outreach professional has some knowledge of the contact they are reaching out to, without actually having any context about that individual. How much variation should we expect from campaign to campaign? Methodology.

Data 120

Data SEO Groups Pitching 120

PR Fuel

JUNE 26, 2018

The reasons list-based articles are so popular are very similar to the reasons why you ought to make list press releases a regular part of your PR campaign. This way, the journalist can quickly determine whether or not the story is of interest. One of the most tried and true press release formats is the list. Lists just work.

Writing 40

Writing Resources Web Newspapers 40

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Her articles have been featured in Entrepreneur, Ragan’s PR Daily and Muck Rack, to name a few. This is post 1 of our 5-part #CreativePR blog series.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. This means actually giving them what they’ll use in the article before it ever gets to the interview stage. Image: JKönig via Flickr, CC 2.0 Lead with the meat, for sure. Lemme tell ya. Here’s the thing.

Pitching 111

Pitching Facebook Interviews Twitter 111

Beyond PR

OCTOBER 24, 2016

A click is often all that separates a brand from its potential customers — a click on a news article that showed up in search results, or a product review an influencer shared on Twitter, or a video distributed to a popular website. Your audiences are connected. Isn’t it time to connect your communications?

Technology 40

Technology Media Data Analytics 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. You have ever wondered if there is such a thing as a selfless act.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. Make him/her a popular blogger! Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Copywriting. Is your colleague camera shy?

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Tools, tips and tactics on everything marketing and social media related. The #AskGaryVeeShow. Want to get on the show? 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

AUGUST 13, 2018

To answer the first question, let’s take a look at two of the most popular measures and a newcomer in order to compare and contrast the way they measure authority. Moz Domain Authority – Domain Authority (often abbreviated to just “DA”) has been the industry standard for quite some time. The score is calculated on a logarithmic scale.

Google 118

Google Measurement Advertising Advertising 118

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Facebook 106

Facebook Twitter Education Industry 106