MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 75

Radio Television Media Local 75

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. Joshua, I am rooting for you! .

Storytelling 60

Storytelling Journalism Print Mobile 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

PRSay

SEPTEMBER 7, 2023

With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Norris helps unravel entrenched beliefs on race, diversity, and bias while empowering her audiences to engage in difficult conversations within their communities.

Community 169

Community Exercises Print Writing 169

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Stephen Waddington

NOVEMBER 27, 2020

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Landis PR

JULY 25, 2022

Joint public relations campaigns and announcements can be readily managed, especially with an agency involved, and yield highly productive and strategic results for all partners. This recent announcement yielded multiple broadcast and print stories. We have seen this approach be particularly effective with client partnerships.

Pitching 98

Pitching Agency Print Storytelling 98

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 17) “I help companies make more money by getting good publicity.”. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. The public even criticized the formula of the shows; their commercialization, how ridged the story structures were and grew weary of the gendered tone of the content.

Advertising 190

Advertising Advertising Radio Television 190

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.” Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Stephen Waddington

FEBRUARY 23, 2021

He’s a visual storyteller. Think about the images that leave an impression in a print publication or stop you scrolling in the digital sphere. I’ve a deep respect for anyone that is so committed to the creative process that they’d do a recce of a run-down carpark. In fact I’d underestimated Chris. Portraiture is his craft.

Creativity 97

Creativity Print Storytelling Meeting 97

Mark My Words

JANUARY 3, 2020

2020 will see your major print and TV campaign derailed by the death of or the revelation of how many children our Prime Minister has (or insert other incident). 50% of people selling you PR will still not know the difference between advertising and storytelling.

Print 60

Print Storytelling Advertising Advertising 60

Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 96

Travel Hotels Storytelling Content Marketing 96

ImPRessions - Crenshaw Communications

MARCH 29, 2016

In public relations , there’s a visceral thrill to connecting with a reporter and making a relevant story happen. Recently a client casually mentioned that his company was expanding its work in medical 3D printing, and this released a torrent of interesting story angles for writers who hadn’t covered the company previously.

Film 120

Film Print Storytelling Report 120

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Public relations pros tend to love podcasts, and we’re no exception! We listen to learn, understand, and be able to better serve our clients in diverse industries, from technology and design, to food and beverage, and 3D printing. Helpful for its narrative storytelling form, and to keep us curious and thinking.

Radio 120

Radio Interviews Storytelling Technology 120

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Stephen Waddington

NOVEMBER 27, 2018

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. 2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. The agility of public relations is proving its strength.

Report 85

Report Analysis Financial Reputation 85

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Do you have a strong story and storytellers? now want to know, “How can we go viral?”.

Strategy 78

Strategy Media Storytelling Pinterest 78

Polaris

NOVEMBER 26, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. He is a born storyteller, incorporating hilarious anecdotes throughout his 18-minute presentation. Very funny.

Education 170

Education Training Media Training Interviews 170

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services. Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis.

Journalism 120

Journalism Brand Branding Employee 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

Ishmael's Corner

JANUARY 25, 2015

As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. That’s how knowledge works. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Her experience in journalism certainly helped propel her career in PR, though. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Stephen Waddington

JUNE 9, 2020

Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Captain Tom’s story had many of the classic elements of a great story: a plot, a hero and multiple emotional triggers with which the public could connect. It has struggled to produce, distribute, and monetise during the pandemic.

Radio 89

Radio Skype Print Local 89