Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 120

Communications Crisis Internal International 120

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be distributed across social media as well as on your own business blog or website. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Konnect Agency

AUGUST 2, 2022

A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. They can also help repurpose content to be leveraged across social media platforms, speaking engagements, and additional valuable press coverage. Create a Thought Leadership Content Strategy Plan.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers. Radio shows. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Keep your pitch email short and sweet.

Writing 88

Writing How To Media Guidelines 88

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Are you thinking about social media? Failing to target the right media.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% and for B2B Services it was 11.0%.

Survey 96

Survey B2B Marketing Trade Shows 96

ImPRessions - Crenshaw Communications

MARCH 23, 2017

If you’re hosting a panel that is separate from a large event like a trade show that affords a captive audience, and are not focusing on turnout, it probably won’t be well attended. Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch.

B2B 136

B2B Leadership Trade Shows Insurance 136

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The Importance of Hustling During the Show.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Solo PR Pro

NOVEMBER 6, 2018

You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Share in the comments below or on social media using #solopr. Ask about any upcoming news, or announcements that may have been in the works before you came on board. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. 20% social media. 23% say social media. 22% social media posts. Share it on social media. Use it for retargeting in social ads.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. And be sure to counsel clients that become enamored of ideas that miss the mark strategically and as media-grabbers. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. Social Media. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these).

Report 120

Report Pitching Trade Shows Newspapers 120

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success.

Social Media 40

Social Media Trade Shows How To Media 40

ImPRessions - Crenshaw Communications

MAY 3, 2018

In a 2018 study by TrustRadius, 75% of respondents said they used info from third-party sources (analyst reports, independent media news, and consultants) to make their decisions. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. PR offers more bang for the content buck. PR offers credibility.

Advertising 178

Advertising Advertising B2B Reputation 178

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Look at industry association social media platforms.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media 95

Media B2B Groups Conference 95

Cision

MAY 27, 2015

Number of social media followers. There’s so much you could put into your media kit, but stick to what you decided you wanted to focus on in #1. Having a website media kit makes it easier to update with your latest press release or images than a PDF. Your media kit is in order, but how are your pitches?

Media 120

Media Trade Shows Print Advertising 120

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across social media platforms. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. You don’t need to be a big shot so send us a pitch ! Now it’s because attention is scarce.

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Social media begins to splinter.

Marketing 167

Marketing Employee Content Marketing Training 167