PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Learn how they report and give them what they love and what they want. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

Publicity 246

Publicity Pitching Television Newspapers 246

PR for Anyone

SEPTEMBER 10, 2020

You don’t always have to pitch yourself. This week, I want you to put yourself in the shoes of a reporter and to share why you can be so valuable to them. It used to be back in the glory days that reporters had writers and editors and cameramen and all these people that worked with them that helped them get their stories together.

Publicity 130

Publicity Television Pitching Resources 130

Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. I’m going to pitch your story!” The pitch received amazing feedbacks and some placements. Kevin Mejia.

Pitching 110

Pitching Television Newspapers Financial 110

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch. Customize your approach.

Pitching 150

Pitching Radio Newspapers Print 150

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 75

Radio Television Media Local 75

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 98

Media Nonprofit Pitching Analytics 98

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. Do you work with Baby Boomers? It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign.

Agency 227

Agency Television Radio Pitching 227

Sword and the Script

MARCH 3, 2020

TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. The media landscape has changed, as Cision often urgently notes in the State of the Media reports the company kicks out. 5) OnePitch adds new features for reporters. OnePitch has rolled out new features for reporters seeking sources.

Pitching 78

Pitching Instagram Survey Data 78

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

SEPTEMBER 9, 2021

See what reporters are talking about and if you have expertise in that area, pitch your story to them. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. Media outlet that was pitched: NBC4 , Washington D.C. It was a win-win situation.

Social Media 130

Social Media Real Estate Media Pitching 130

5W PR

JANUARY 25, 2021

However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place.

Strategy 88

Strategy Pitching Construction Television 88

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. But it needs to be backed up with metrics and reporting.

Report 225

Report Media Advertising Advertising 225

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. They have helped synthesize data in a report.

Television 120

Television Public Affairs Pitching Healthcare 120

NewsWhip

APRIL 27, 2023

It makes a tedious task painless, and delivers you performance reports so you can work to increase engagement and followers on your accounts. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. The Washington Post is expanding its investigative reporting team. It’s a question of figuring out what the story is.

Journalism 120

Journalism Conference Internal International 120

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion.

Interviews 251

Interviews Media Television Media Training 251

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Sword and the Script

AUGUST 4, 2020

>>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.”

Media Relations 156

Media Relations Media Print Software 156

OnePitch

DECEMBER 13, 2022

Kimeko is a senior marketing reporter for Digiday who covers media buying and ad spending along with marketing strategy. During the episode, Kimeko talks about the importance of an email follow-up, the “in and out mentality” when it comes to cold sources, her pitching pet peeves, and more. Her Inbox & Pitches. [00:02:08]

Pitching 52

Pitching System Video Television 52

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Collect and cultivate freelancers. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

Cision

JUNE 2, 2016

You may not have hit the nail on the head with the initial behavior-based tracking and pitching. Pitch Smart, Not Hard. Harris discussed the impact of using these same behavior-based principles and understanding the behaviors of the media you’re pitching. Take a look at the success of your strategy and adjust.

Data 120

Data Conference Measurement Pitching 120

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? My wife and I enjoy binging television shows.

Technology 95

Technology Meeting Media Analytics 95

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media. Target the appropriate business outlet.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. So, don’t write off chatbot pitches just yet.

Trends 159

Trends Mobile Advertising Advertising 159

Doctor Spin

OCTOBER 16, 2023

But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

MAY 12, 2017

I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. My goal is to build relationships so that the reporters I work with come to me when they are looking for a source. My hero is… Shonda Rhimes for making amazing television and changing the media landscape.

Financial 180

Financial Television Leadership Travel 180

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Many news sites have reporter portfolio pages sharing past coverage. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you?

Meeting 92

Meeting Transportation Media Journalism 92

Mark My Words

AUGUST 2, 2022

But there were calls on Monday to ensure that the inevitable spike in interest, and funding, also cascades down to grassroots level, including making sure that women’s teams don’t continue to be lumped with unsociable pitch hours or remote places with poor access to public transport. Another 87,192 fans saw them live at Wembley stadium. “If

Sports 60

Sports Transportation Financial Television 60

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Download Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence for more advice on delivering comprehensive reports to your executives.

Report 40

Report Media Television Radio 40