Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you?

Meeting 92

Meeting Transportation Media Journalism 92

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Download Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence for more advice on delivering comprehensive reports to your executives.

Report 40

Report Media Television Radio 40

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Access records updated for accuracy more frequently than any competitive product.

Media 111

Media Data Local Tools 111

Bad Pitch Blog

FEBRUARY 20, 2007

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price. Business Review and American Executive on the print side. Some call them pay-for-play media.

Media 45

Media Print Pitching Television 45

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. More cognitive, behavioral and neurosciences shaping reporting and delivery. However, they aren’t necessarily tied to it; 73 percent report using it for less than two hours per day.

Journalism 120

Journalism Trends Local Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Collect and cultivate freelancers. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Many news sites have reporter portfolio pages sharing past coverage. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Cision

AUGUST 7, 2015

I’m happy to report that my extreme budgeting was all for naught. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television.

Tourism 120

Tourism Television Print Industry 120

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. Make sure your vendor’s reporting capabilities match your needs. But if their dashboard doesn’t reflect what you need to report, then you either need to export the data and create your own or pay the vendor to customize it for you.

Measurement 52

Measurement Communications Survey System 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. It’s not just a matter of getting a version and printing it. It’s not just a matter of getting a version and printing it.

Journalism 120

Journalism Conference Internal International 120

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use. Reporters know that. Clients respect that.

Data 120

Data Nonprofit Instagram Analytics 120

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. "In

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. But the reporter didn’t respond, despite my experience, intuition and persistence. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

MAY 5, 2016

The changing media landscape has certainly created more distribution channels through the expansion of digital technologies, but at the same time, the challenges of print media circulation has significantly reduced the effective reach that media once held. Second, only pitch good stories. Reporters are people too.

Sports 60

Sports Pitching Print Local 60

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. But it needs to be backed up with metrics and reporting.

Report 225

Report Media Advertising Advertising 225