Prowly

MARCH 20, 2024

There is one thing that works very well – social media monitoring. A social media monitoring tool can show you the immediate effects of your campaigns […] The post Top 10 Social Media Monitoring Tools for PR Pros – a 2024 List appeared first on Prowly Blog.

Social Media 104

Social Media Tools Media Blogging 104

Agility PR Solutions

MARCH 18, 2024

PR strategies traditionally relied heavily on media mentions to gauge brand exposure. Log monitoring provides insights beyond traditional media mentions and allows PR professionals to bolster their strategies for enhanced brand visibility. Today’s digital age demands more comprehensive approaches to brand visibility.

Strategy 110

Strategy Brand Branding Media 110

Agility PR Solutions

MARCH 31, 2024

You might find yourself asking: how do we know if our social […] The post Media monitoring in focus: How to make the most of PR clippings appeared first on Agility PR Solutions. It’s not always easy to quantify the results of your hard work in tangible ways.

How To 110

How To Media Publicity 110

Prowly

DECEMBER 29, 2021

Media monitoring is not just nice to have—these days, it is a necessity. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why […]. You need to know who’s talking, and what they’re saying about your, or your client’s, brand.

Media 211

Media Brand Branding Reputation 211

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Cision

NOVEMBER 15, 2021

Make sure you're getting the most out of your earned media monitoring and tracking efforts.

How To 303

How To Media Strategy 303

Onclusive

JULY 27, 2020

Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. One of your brand’s most valuable resources is your reputation.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

AUGUST 12, 2020

The post Onclusive Media Monitoring appeared first on Onclusive.

Media 195

Media Video 195

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. The post Boosting your PR team’s ROI with Media Monitoring appeared first on Onclusive.

Media 195

Media Software Analytics Measurement 195

The Resolution Blog

MARCH 22, 2021

The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […].

Tools 245

Tools Media Data Blogging 245

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Agility PR Solutions

APRIL 27, 2022

One such strategy is media monitoring. The post 5 reasons why media monitoring matters more than ever in 2022 appeared first on Agility PR Solutions. As we move further into the 21st century, it’s important that businesses keep up with the latest trends to stay ahead of the competition.

Media 155

Media Trends Data Strategy 155

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.

Media 162

Media Fashion Television Radio 162

Onclusive

JANUARY 28, 2021

Onclusive’s broad customer base has that assurance and we continuously collaborate with them to understand their media monitoring needs and how we can best support them. We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends.

Customer Service 195

Customer Service Media Enterprise Technology 195

Agility PR Solutions

DECEMBER 12, 2021

The post Media monitoring during a global crisis: 6 best practices appeared first on Agility PR Solutions. While many companies shared messages about staying safe at home, some brands like the David Suzuki Foundation found more creative ways to engage with their community in such a distressing global crisis.

Crisis 157

Crisis Media Creativity Community 157

NewsWhip

JULY 20, 2022

Media monitoring used to be low on the priority list for many organizations. Because of this, media monitoring has become a booming niche. The question then is, how do you do media monitoring? Media monitoring in the 21st century tends to fall in one of three buckets — traditional, online, and social.

Media 78

Media Reddit Reputation Web 78

Agility PR Solutions

FEBRUARY 6, 2022

Ignoring customer feedback that’s being shared on social media and other online channels is a huge mistake. The post 6 ways media monitoring insights can improve customer service appeared first on Agility PR Solutions. The question is, what are you going to do about it?

Customer Service 143

Customer Service Media Social Media Analysis 143

Awario

AUGUST 22, 2022

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. But not every social media concept is as clear. This is especially relevant when we talk about social listening vs social media monitoring.

Social Media 106

Social Media Media Examples Industry 106

NewsWhip

JULY 11, 2022

In our current digital age, media monitoring is more needed than ever. A single tweet could be the cause of an eruption of attention, so media monitoring tools are essential when it comes to keeping track and analyzing any media coverage that may come a brand’s way. . What is media monitoring?

Media 78

Media Web Crisis Data 78

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing.

Media 186

Media System Employee Company 186

NewsWhip

APRIL 7, 2022

If brands are to compete with the speed of today then they need the ability to monitor the news as it’s actually happening. This is why a real-time media monitoring platform is key for brands. The two charts above show all media and public interest in Home Depot in the last three months to date.

Analysis 158

Analysis How To Media Retail 158

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. Back to the future Traditionally, media monitoring was like looking in the rearview mirror. Back to the future Traditionally, media monitoring was like looking in the rearview mirror.

Analytics 88

Analytics Media Crisis Insurance 88

Agility PR Solutions

MAY 10, 2023

When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like: “What are our customers talking about?” “How do people perceive our brand image?” What trends should we pay attention to?”

Social Media 94

Social Media Writing Media Trends 94

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. As an employee of a PRTech company, I’m obviously a bit biased in how to handle the media monitoring puzzle. Instead of simply tracking the volume of your media coverage, study the impact it has made on your business.

Media 150

Media Data System Resources 150

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. But these aren’t the only tasks a monitoring system can help you complete. Gain Actionable Competitive Intelligence.

Software 0

Software Comparison Media System 0

Prowly

JANUARY 20, 2022

Whether you work at a PR or marketing agency, run your own business or are a public figure, media monitoring can give you […]. The post How to Do Media Monitoring: Tips & Best Practices appeared first on Prowly Magazine. The answer is quite simple – you can’t.

How To 104

How To Media Agency Strategy 104

NewsWhip

NOVEMBER 23, 2021

Until recently, media monitoring was a sleepy industry. . The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. Media monitoring services were born out of this, providing automated tools that help comms professionals track and analyze media coverage. .

Media 78

Media Crisis Management Reputation Tools 78

Prowly

JUNE 15, 2022

We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. The post Media Monitoring Case Study: How US Media Covered Depp vs. The post Media Monitoring Case Study: How US Media Covered Depp vs. Heard Defamation Trial In 2022 appeared first on Prowly Magazine.

Case Study 118

Case Study Study Media Report 118

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. This is because that country has some complicated media laws that make the media monitoring business difficult). Truescope product overview.

Tools 157

Tools Media Software Analysis 157

Prowly

JANUARY 3, 2022

The best media monitoring tools on the market are enticing and well worth the hype. The post The Best Media Monitoring Tools for PR Professionals in 2022 appeared first on Prowly Magazine. What PR professional wouldn’t want to follow the pulse of their brand’s story?

Tools 104

Tools Media Trends Marketing 104

Agility PR Solutions

APRIL 12, 2023

The most straightforward answer is, by observing available data and information, monitoring shifts over time. With that in mind, here are the […] The post 5 data metrics and rules you must monitor in your social media campaign appeared first on Agility PR Solutions. Also, how do you know if you’ve made things better?

Social Media 94

Social Media Data Media Measurement 94

Agility PR Solutions

APRIL 11, 2021

The post 5 Ways Media Monitoring Can Help You Beneficially Evolve after a PR Crisis appeared first on Agility PR Solutions. No one likes to be blind-sided by a threat that could damage their brand’s, or perhaps their own reputation.

Crisis 157

Crisis Media Reputation Crisis Communications 157

Prowly

DECEMBER 30, 2021

The post How Much Does Media Monitoring Cost [2022 Buyer’s Guide] appeared first on Prowly Magazine. You’d be able to hear the most enthusiastic raves and the most serious complaints, and even spot who was proclaiming them the loudest. You’d say yes right away, […].

Media 104

Media Brand Branding Reputation 104

NewsWhip

OCTOBER 19, 2021

Logan Roy’s media empire — Waystar Royco — is crumbling, after his son Kendall went public with accusations of sexual misconduct and paying millions in hush money to kill damaging stories. . 1 – Create a crisis dashboard to see all media coverage in one place. 2 – Identify the most influential media and journalists .

Media 145

Media Reddit Crisis YouTube 145

NewsWhip

SEPTEMBER 22, 2022

Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . With so much noise in the digital sphere, real-time media monitoring (RTMM) brings a sense of clarity and allows brands to easily track their status online. Media interest. Compare to other brands.

Reputation 88

Reputation Measurement Brand Branding 88

Agility PR Solutions

MARCH 19, 2023

By now you should know that social media is absolutely vital for a modern business. Obviously, social media is important, but how does one use it effectively? While that might be common knowledge, few people actually know what it really means. The answer to that is simple.

Social Media 94

Social Media Media Publicity 94