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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. Educating prospective customers.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. Our marketing ecosystem is digital and traditional.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Here, we take a look at some of our, and the UK’s media, favourites. The perfect example of an interactive, social call to action! We’ve got to say it – we’re firmly team Barbie here at Prohibition PR!

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

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How to use Twitter Audience Insights for Marketing

Shift Communications

How can it benefit your marketing and communications program? You also get mobile data such as wireless carrier and device types. If, for example, you’re a credit card issuer and your followers don’t use your card, then you might have a marketing mismatch (or an opportunity). Vice President, Marketing Technology.

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