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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Music and radio.

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Maxim Behar: What will be the television of the future

Maxim Behar

However, the unstoppable growth of the online video market is tipping the historical balance between TV channels and content creators, who are forced to adapt to changing cultural practices and new modes of distribution. Maxim: What wesee on social media cannot be shown on a screen. Why do people stay on social media?

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Up until the Pebble, one of the most successful Kickstarter campaigns to date was the Hidden Radio , an intuitive speaker that wirelessly connects with tablets and phones and pumps out up to 80 decibels of sound, all in the size of a can of soda. Christopher regularly contributes to the Promo & Marketing Wall blog.

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Fast Five Q&A with PimpMyNews CEO John Atkinson

Bad Pitch Blog

Before starting PimpMyNews, we were both "road warriors" in our previous jobs and we could never find the time to read newspapers, or to tune into scheduled TV or radio news broadcasts. The trend of people shifting from "traditional" news sources to "new media" sources will continue and accelerate.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

And that’s how G2Planet got started in creating technology platforms to manage marketing events. I had a chance to ask him to answer some questions about what he’s learned in event marketing over the years. 1) In the grand scheme of marketing priorities, where do you think event marketing should rank? Startup Marketing?

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

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