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Essential Guide To Effective Communication Measurement For CMOs

Landis PR

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. ZS : There is no question that there is a market for good news.

Data 148
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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197
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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78
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Book review: Reputation in Business

Wadds Inc.

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.

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Behind the Headlines With Peter Shafer

Cision

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. What are some of the key components of a successful marketing strategy? There is one basic guidepost on all things marketing: focus on the client. How can they improve?