Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. What are some of the key components of a successful marketing strategy? There is one basic guidepost on all things marketing: focus on the client. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. PR measurement. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Also on the up by six points is public affairs and lobbying.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Reputation Us

JULY 26, 2019

Until there is someone qualified and designated to take on the CRO position, RepUs will oversee your reputation, public relations, public affairs, as well as take an integrated management approach to efficiently and consistently communicate to all targeted audiences.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Measurement. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. in Marketing and a B.S.

Communications 150

Communications How To Analytics Public Affairs 150

Reputation Us

NOVEMBER 3, 2019

The financial value of having a strong corporate reputation was highlighted in a recent study by the World Economic Forum, which concluded that reputation accounts for more than 25 percent of a company’s market value. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. PR Measurement: A Pulse Check on How Communicators Show Value. What tactics would do you think are more important this year?

Survey 86

Survey Public Affairs Corporate Trends 86

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Measure, analyze, send and repeat.

Mobile 159

Mobile Public Affairs Infographics Government 159

Doctor Spin

JUNE 29, 2022

ROI in Marketing vs PR. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing. Or another way to put it: No investments in marketing = the return of marketing is zero. No investments in PR = the return of PR is still a number.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Pressure on measurement. Short staffed.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? How is public relations measured?

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

MAY 21, 2023

The Benefits of a Public Relations Agency III. Why Marketing Agencies Fail at PR I. And in a wired world overloaded with a mindnumbing cacophony of marketing messages, different is good. Public affairs (PA). Marketing PR. Why a PR Agency is Your Secret Weapon IV. Key Services Provided by PR Agencies V.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Stuart Bruce

NOVEMBER 27, 2015

After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations. Growth in the size of the market and the scope of what PR people do, but more importantly growth in the ability and talent of African PR professionals. In terms of practice areas it is even broader.

Mobile 60

Mobile Public Affairs Government Local 60

Stuart Bruce

MARCH 17, 2014

For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc. The idea behind the ‘Three Whales Game’ was to simulate the communications market and see if what emerged either resembled reality or what people thought it should be like.

Communications 153

Communications Conference Groups Reputation 153

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Cision

OCTOBER 20, 2016

Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina. From there, I hopscotched across the country and up the DMA ladder to markets including Cincinnati, Pittsburgh, Detroit, Tampa and Los Angeles. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Stuart Bruce

AUGUST 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time?

Report 208

Report Communications Marketing Publicity 208

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. That’s how I got pulled into grassroots work.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. The Canadian Public Relations Society —because it provides so much more than networking. I believe what is changing is the need to focus on data and measurement of programs and campaigns. Speech writing. Strategic planning….

Energy 53

Energy Measurement Internal International 53

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. One is that of course, we have our measurement and evaluation where we’re helping to track our progress. And then we also have reputational risk. That’s I believe 4:00 PM for people in Singapore.

Analytics 78

Analytics Data Crisis Reputation 78

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. The motto for the Duck Derby is “Adopt a Duck. Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50