Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how? Are you prepared for crises?

Local 120

Local Newspapers Retail Sports 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. The locals loved the story. Try the outside-the-box content marketing ideas from our free white paper! Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. They do this by writing about and talking about that health crisis immediately, but they established their credibility by talking about those issues early on.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Cision

JUNE 25, 2015

Write a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. 500|5000 list). Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.

Communications 79

Communications Pinterest Reddit Radio 79

PR Job Coach

NOVEMBER 27, 2009

Learn to write well. Consider writing a blog about what is your passion. If you like to write (and good writing is a building block of success in PR,) write about things that hold great or intense interest for you. If you are an expert on something, write about it. And learn more about it. Study the field.

Training 106

Training Publicity Insurance Insurance 106

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features.

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 10, 2015

This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Dragon NaturallySpeaking retails for $99. Use the Pomodoro Technique. Enter the Pomodoro technique.

Software 120

Software Mobile Video Examples 120

Cision

NOVEMBER 16, 2015

Whether this is explicitly evident or not, we tend to make decisions and to work at a local level. Get our white paper today! Edit your writing. How about this for a “do as I say not as I do” piece of advice: write less. If this sounds silly or superfluous, it isn’t. And so on and so forth.

Measurement 120

Measurement Resources Technology Examples 120

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. In Our Turn , Kirstene Stewart writes that trust and respect from employees aren’t things you can demand—they have to be earned.

Employee 40

Employee Internal International Corporate 40