Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. Video Content Is On The Rise While news websites are now mostly subscription-based, the big media outlets do have a presence on the place where a third of U.S. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I gave a bunch of examples in the video above (and the transcript below). Watch this week’s PR Tip here. What advice can you give to either students or their parents. Transcript.

Pitching 130

Pitching Media Insurance Insurance 130

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The company might view the coverage as unfair, but it is still grounded in legitimate public concerns.

Communications 186

Communications Journalism Advertising Advertising 186

PR for Anyone

MARCH 31, 2020

Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags. If you're pointing to something in that tweet that will lead them to your videos or website, sometimes they'll even quote you without contacting you, which is incredible.

Real Estate 214

Real Estate Video Report Twitter 214

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Why is that a lead for our newscast?”

Meeting 98

Meeting Media Print Enterprise 98

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. Video promotion. Photo courtesy of Pixabay. By Robin Carr, LCI. An “event preview” with news about the first American demo of an autonomous street sweeper.

Local 98

Local Newspapers Sports Video 98

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. What’s the role of video and live feeds/broadcast? On Tuesday, October 11, 2016, at 8:30 p.m.

Twitter 293

Twitter Community Ethics Radio 293

Bianchi Biz Blog

MARCH 7, 2022

HDT has a monthly video and podcast segment on HDT Talks Trucking where the editors give insights on the top trucking news stories of the previous month. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. I haven’t looked back since. Provide assets.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.” Have a fundamental understanding of video storytelling. Disrupting.

Local 120

Local Newspapers Internal International 120

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. These stories cover the local, national and global areas that people care about.

Financial 52

Financial Media Analytics Data 52

PRSay

JUNE 5, 2023

Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS. It’s over 300 member stations with local accountability. The PBS board is heavily populated by local station managers.

Storytelling 60

Storytelling Tourism Travel Local 60

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Storytelling can come to life in written, audio or video forms, or in a blend of all three. If so, how? Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News.

Transportation 96

Transportation Meeting Automotive Report 96

Presspage

AUGUST 5, 2020

Go about your normal press release distribution for half your list, and send the other half a one minute video with the same information. The best way to find out what works for your audience is to carry out some experiments. You’ll quickly find out which had more impact, and you can use that information in your next campaign.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Go about your normal press release distribution for half your list, and send the other half a one minute video with the same information. The best way to find out what works for your audience is to carry out some experiments. You’ll quickly find out which had more impact, and you can use that information in your next campaign.

Pitching 78

Pitching Local Newspapers Policies 78

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. ” Run an ad in a newspaper and it needs to be labeled as an ad. ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

The Resolution Blog

NOVEMBER 30, 2018

if you’re selling in a video and it’s not going anywhere, can you offer the props used in the video as competition bait? Your story or stats might be particularly relevant to a specific area, making it a better fit for local press. Look at the news?—?are Think in geographical terms here, too.

Case Study 120

Case Study Study Local Pitching 120

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). What about a local gym owner posting photos of members stretching upside down in their black spandex? Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Presspage

JUNE 26, 2018

With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? Easy posting Another advantage of the platform is that it makes it easy to upload stories, photos and video, and to attach captions to visual assets. The school produces a wide range of content.

Community 88

Community Newspapers Education Resources 88

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? Your website may extol the virtues of your product, with video and testimonials. How do you get the attention of that newspaper’s reviewer? Reporters always like to run “local kid does well” stories. Press Still Matters.

How To 98

How To Newspapers Analytics SEO 98

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

PR Job Coach

MARCH 29, 2012

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 160

Facebook How To Construction Insurance 160

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. We like to hike, play board games, visit our local breweries.

Meeting 74

Meeting Media Engineering Journalism 74

5W PR

JULY 11, 2018

Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. The only real requirement was a bucket, water, and a video camera.

Measurement 149

Measurement Education Social Media Film 149

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 52

Mobile Media Newspapers Local 52

PR Fuel

SEPTEMBER 21, 2020

Also, press releases will also allow you to maximize the use of keywords, videos, headlines, photos, descriptions, hashtags, and more. You can distribute your press releases across many different channels, such as social media, newspapers, magazines, etc. Increase Distribution Potential. Opportunity to Attract Investors.

Writing 60

Writing SEO Local Advertising 60

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? Your website may extol the virtues of your product, with video and testimonials. How do you get the attention of that newspaper’s reviewer? Reporters always like to run “local kid does well” stories. Press Still Matters.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? Your website may extol the virtues of your product, with video and testimonials. How do you get the attention of that newspaper’s reviewer? Reporters always like to run “local kid does well” stories. Press Still Matters.

How To 52

How To Newspapers Analytics SEO 52

Communications Conversations

OCTOBER 29, 2014

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. ask yourself: Why AREN’T I reading my daily newspaper? It’s not surprising. With our park.

Newspapers 152

Newspapers Print Local Instagram 152

PR Fuel

SEPTEMBER 28, 2020

Also, include photos, images, and videos whenever possible. Your news might be of interest to your local publications in your area, so look for all newspapers, magazines, and blogs that cover regional news. Keep your headlines short, shareable, and easy-to-read. End with a Call to Action. Hire a Professional.

SEO 105

SEO Writing Newspapers Engineering 105

5W PR

OCTOBER 26, 2017

I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. For me, since I am a video producer and recipe developer by trade, I have an incredible opportunity to connect with brands in a bigger way and help bring their product to life on camera. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 40

Mobile Media Newspapers Local 40

MaccaPR

JANUARY 17, 2017

The hairy, ax-wielding lumberjack lumbersexuals created by BBDO Minneapolis for Hormel's Dinty Moore was a local campaign favorite among the Maccabee crew in 2016. As newspaper and broadcast newsrooms continue to decline, companies must adapt to the shifting landscape with enticing online content for their media targets and public audiences.

Crisis 48

Crisis Local Blogging Creativity 48

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Host: Then in those years when you were in the plant you made your first newspaper? Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

5W PR

OCTOBER 26, 2017

I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. For me, since I am a video producer and recipe developer by trade, I have an incredible opportunity to connect with brands in a bigger way and help bring their product to life on camera. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60