Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. That translates into faster and better outcomes for the investment.

Small Business 168

Small Business SMB Local Viral 168

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. Most companies in the SaaS industry sit on a lot of data, whether it’s from developing a company’s solution, or simply user stats.

Company 88

Company Strategy Viral Data 88

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

APRIL 15, 2019

Jeannine Brew Braggs, APR, leads all external communications for a 12-state market for Verizon. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities.

Nonprofit 117

Nonprofit Conference Study Retail 117

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry.

Brand 189

Brand Branding Real Estate Tourism 189

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. What is the local community like? You might ask yourself what this industry could possibly do with a PR agency but look around. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. What is the local community like? You might ask yourself what this industry could possibly do with a PR agency but look around. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. What is the local community like? You might ask yourself what this industry could possibly do with a PR agency but look around. has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR Fuel

JUNE 11, 2020

You place your product in context, position it within the market, and set the tone. For example, if you have created an innovative software product to help businesses in the tech industry, you may want to distribute your news to media which covers technology. Reporters always like to run “local kid does well” stories.

How To 98

How To Newspapers Analytics SEO 98

PRSay

APRIL 25, 2016

Right out of college, I was hired as a part-time writer for a local advertising agency. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. To be honest, this entire experience sums up my career to this point.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Newsfile

MAY 11, 2023

Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. Currently, technology companies are leading the way in digital education. Training those that do not have easy access to educational opportunities can be very rewarding.

Writing 52

Writing Energy Training Education 52

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Align Technology. Fast Retailing. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Guest Post by Amos Onwukwe.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PR Fuel

OCTOBER 16, 2020

You place your product in context, position it within the market, and set the tone. For example, if you have created an innovative software product to help businesses in the tech industry, you may want to distribute your news to media which covers technology. Reporters always like to run “local kid does well” stories.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

You place your product in context, position it within the market, and set the tone. For example, if you have created an innovative software product to help businesses in the tech industry, you may want to distribute your news to media which covers technology. Reporters always like to run “local kid does well” stories.

How To 52

How To Newspapers Analytics SEO 52

Konnect Agency

MARCH 16, 2021

Whether a consumer is finding your product on Amazon, Thrive Market, Target.com, or through curbside pick-up at their local retailer, the digital requirement of brands is here to stay.” As marketers quickly discovered, it has not been a matter of simply making your product available on your website or a third-party vendor.

Consumer 59

Consumer Retail Community Mobile 59

Mindful Marketing

MARCH 21, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. Although it’s frightful to find our world battling a pandemic, it’s a healthy occasion to diagnose what is and isn’t Mindful Marketing. Could he be right?

Viral 75

Viral Marketing Retail Transportation 75

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. Hanson from Minnesota who is the principal of a marketing and communications consultancy called ACH Communications. What is your area of specialism/industry?

Interviews 28

Interviews SEO Blogging Writing 28

Stephen Waddington

JULY 7, 2020

Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. Education, health, mobile, online retail, safety and technology have all grown during lockdown. Growing a business requires three things: investment, robust sales and marketing, and talent. Where is the opportunity?

Agency 92

Agency How To Tourism Retail 92

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

PRSay

JULY 26, 2022

Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent? How much flexibility do local teams have? Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

PR Fuel

OCTOBER 16, 2018

Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Are you a member of your local Chamber of Commerce? I am by no means a technology expert, but I do cover the technology sector. And don’t forget local promotions. More on the Public Relations Page.

Web 40

Web Pitching Local Report 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. As technology advances, we require up to the minute information quickly and efficiently. Mass communication aims to meet these needs. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52