Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t h/t to Craig Matsumoto who flagged this on Twitter.). SEO and Storytelling — a Dynamic Duo. For example, Search Engine Journal recently published “ Brand Storytelling 101: The Essential Elements.”.

Radio 60

Radio Storytelling SEO Engineering 60

Flack's Revenge

JANUARY 30, 2019

Emotion and narrative are pillars of storytelling. The Dangers of Twitter journalism. An interesting debate that followed was about the role of social media and especially Twitter in fanning the flames of knee-jerk journalism. He then urged his readers to participate in a Twitter chat to discuss!

Media 120

Media Journalism Viral Twitter 120

5W PR

OCTOBER 31, 2023

With questions looming about the future of social media platforms like X (formerly Twitter) and the rise of the metaverse, this conference delves into the transformative and tumultuous nature of social media. It aims to help attendees convert challenges, such as economic pressures and changing follower behaviors, into opportunities.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

In fact, 93% of PR professionals follow journalists on Twitter. The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

JANUARY 13, 2016

Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter. The latest science news and opinion from the news team at Nature, the international weekly journal of #science. Entrepreneur, Activist and Storyteller. 26UYwi6DeF. Obama #SOTU.

Twitter 120

Twitter Travel Internal International 120

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Brag about that media coverage.

Instagram 333

Instagram B2B B2C Case Study 333

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. When I started college I was headed toward a degree in psychology. You can also find me at the barre studio.

Meeting 104

Meeting Media Travel Journalism 104

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Ishmael's Corner

OCTOBER 6, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post Facebook and Twitter: Friend, Foe or Media Property? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Facebook 60

Facebook Twitter Storytelling Media 60

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. On the social front, the ability to monitor Twitter conversations for multiple clients at once is critically important to stay on top of any potential issues or opportunities.

Storytelling 230

Storytelling Technology Tools Infographics 230

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? What would you drop and why? News releases and their place in 2019. What are the key skills communicators should have and where are they learning these skills?

Communications 208

Communications Analytics Social Media Media Training 208

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. impressions of people using that hash tag on Twitter and Facebook.

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. Follow him on Twitter @nbell94102.

Data 144

Data How To Storytelling Analytics 144

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Today, SJSU teaches social media in the Business, Communications and Journalism majors.

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. With that in mind, funding storytelling should go beyond “we are expanding our sales and customer support teams,” to include details on technology innovations and growth (e.g., Unfortunately, this isn’t the case.

How To 149

How To B2B Pitching Storytelling 149

Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

NewsWhip

SEPTEMBER 26, 2019

The strikes were more engaged on social platforms, with Facebook and Twitter really driving the conversation in real-time as strikes around the world progressed. Critics and climate change deniers are particularly hard on Greta Thunberg, attacking her personally on Twitter and arguing in threads on whichever platform they can get a response.

Social Media 127

Social Media Media Instagram Facebook 127

Ishmael's Corner

APRIL 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post A Human Touch in PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. But glances can be deceptive.

Storytelling 147

Storytelling Communications Publicity Survey 147

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Follow her on Twitter at @annamjasinski or on Snapchat. smartphone users over age 35 now are on Snapchat. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

Mark My Words

DECEMBER 3, 2018

A scroll through Twitter a week a ago would have left you in no doubt; Marmite isn’t just found in an iconic jar. Noel has gone from Twitter villain to jungle hero overnight with a whole nw audience arming to his cheeky personality. Take Noel Edmonds for example. Anyway, Noel’s not really the point.

Social Media 68

Social Media Media Journalism Storytelling 68

Ishmael's Corner

MARCH 18, 2020

The Art Of Storytelling In Business Communications And Public Relations. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Update: I dusted off this post because the content remains relevant today. Increase awareness, often in.more.

Industry 145

Industry Communications Storytelling Publicity 145

Ishmael's Corner

MAY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Advertising 78

Advertising Advertising Data Company 78

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. Find him on Twitter @Frank_Strong. It’s harder to know who is [the] media and who isn’t.

Survey 377

Survey Media Relations Media Ethics 377

NewsWhip

JANUARY 27, 2020

At the beginning of each year, the potential for change and optimism seems to last until around the second week of January, when Oscar nominations land and Twitter is set alight. . According to our data, one year after its initial trending moment on Twitter in 2015, the hashtag was covered in more stories than any other year.

Film 88

Film Media Television Journalism 88

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Twitter still runs on the basic assumption that 140 characters is enough to broadcast your message and the new rules make it a little easier. This platform is more about a visual journal of sorts.

Social Media 100

Social Media Media Infographics Pinterest 100

NewsWhip

FEBRUARY 12, 2020

Twitter was up-to-the-minute updates and commentary surrounding the winners, and Facebook was a mix of both. Katherine is a Content Strategist working at the confluence of journalism + marketing. Here were some of the top brands called out during the red carpet walk. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Film 78

Film Fashion Journalism Storytelling 78

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

JUNE 28, 2017

What’s different is our means of storytelling. Smart brevity isn’t just a great way of doing journalism. Do you use social media like Twitter or Facebook to gather leads and story ideas? I’m always on Twitter. What makes it different (or better)? Do you have any advice for PR professionals?

Pitching 159

Pitching Report Technology Storytelling 159

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on Twitter. wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Twitter ranked fourth even though other surveys show it remains a popular platform among journalists and reporters.

Survey 117

Survey Measurement Public Affairs Storytelling 117